Description

This role is for one of the Weekday's clients

Salary range: Rs 1500000 - Rs 2600000 (ie INR 15-26 LPA)

Min Experience: 4 years

Location: New Delhi

JobType: full-time

We are seeking a dynamic and creative Social Media Head to lead and scale our digital presence across platforms, with a strong focus on Social Media Marketing. This role is responsible for shaping the brand’s voice, driving engagement, and building a high-impact online community. You will own end-to-end social media strategy, from content planning and campaign execution to performance tracking and optimization. The ideal candidate brings a blend of strategic thinking, creativity, and data-driven decision-making, with the ability to translate brand vision into compelling digital narratives. Based in New Delhi, this is a full-time opportunity offering significant ownership, visibility, and the chance to influence brand growth in a fast-paced environment.

Requirements

Key Responsibilities

Develop and execute a comprehensive social media strategy aligned with brand positioning and business goals
Own and manage all social media platforms including content calendars, posting schedules, and campaign planning
Lead content strategy by collaborating with creative teams to produce high-quality, engaging, and platform-specific content
Drive audience growth, engagement, and brand awareness through innovative campaigns and storytelling
Monitor social media trends, competitor activity, and emerging platforms to keep the brand ahead of the curve
Analyze performance metrics (reach, engagement, conversions, follower growth) and optimize campaigns for maximum ROI
Manage paid social campaigns in collaboration with performance marketing teams
Build and nurture a strong online community through active engagement, responses, and reputation management
Collaborate with influencers, creators, and external partners to amplify brand presence
Oversee social media budgets, tools, and vendor relationships where required
Ensure brand consistency across all digital touchpoints and communication channels
Lead, mentor, and scale the social media team, setting clear KPIs and performance benchmarks

What Makes You a Great Fit

4+ years of experience in Social Media Marketing with proven success in scaling brand presence
Strong understanding of platform dynamics including Instagram, YouTube, LinkedIn, and emerging channels
Creative mindset with the ability to conceptualize and execute high-impact campaigns
Data-driven approach with hands-on experience in analytics tools and performance tracking
Experience managing both organic and paid social media strategies
Excellent communication and storytelling skills with a keen eye for content quality and brand voice
Ability to work in a fast-paced environment with high ownership and accountability
Experience collaborating with cross-functional teams including marketing, design, and product
Strong leadership and team management capabilities
Passion for digital trends, consumer behavior, and building engaging brand communities