foniofonio

Head of Marketing

Added 6 hours ago

We're looking for an experienced marketing leader who's ready to roll up their sleeves and build our marketing function hands-on. Our current marketing team consists of a Performance Marketer, a Designer, and our CEO. You'll be the strategic and operational backbone of our marketing - owning a budget of over €400,000 per month. If you're driven to be part of the most exciting growth story in Austria and finally want the budget to conquer markets — you've come to the right place.

Your Role

  • End-to-end ownership of the entire marketing function, with a clear focus on lead generation for Sales (currently €400,000+/month)

  • Strategic and operational responsibility for the full marketing budget (>€400,000/month)

  • Define marketing strategy, priorities, and KPIs across all channels

  • Build, lead, and manage the marketing team

  • Strategic ownership of media buying & scaling — operational execution in close collaboration with our Performance Marketing team (current ad spend: >€200,000/month)

  • Build a clear creative & content strategy including testing frameworks for ads, website, and funnels

  • Ultimate responsibility for website copy, customer journey, messaging, and conversion optimization

  • Optimize newsletter and email flows

  • Develop influencer partnerships and social & content initiatives

  • Define strategy, priorities, and KPI frameworks for SEO, social, and personal branding

  • Plan and execute GTM strategies

  • Primary KPI: qualified leads for our sales team

What to Expect

  • Full ownership of the entire marketing function

  • Significant budgets: responsibility for €400,000+ in monthly ad spend

  • Hands-on mindset: you operate directly until bottlenecks emerge — then you scale your team through quality hiring

  • Direct impact: your work has immediate influence on our growth and sales pipeline

  • Flat hierarchies: close collaboration with the CEO

What We Offer

  • €120,000–200,000 gross annual salary

  • On-site in Vienna

  • Relocation package if needed

  • Top equipment and a budget to conquer markets

  • A product that's scaling massively

  • A growth story that's only just getting started

What You Bring

  • Minimum 5 years of marketing experience

  • Proven track record managing budgets exceeding €500,000/month (total)

  • Deep understanding of KPIs, tracking, and conversion optimization

  • Strong instinct for performance-driven creatives and messaging

  • Ability to build a team while maintaining a clear willingness to take hands-on responsibility

  • High standards around speed, quality, and ownership

  • Ideally experience in B2B SaaS or e-commerce