Performance Marketing Manager
WeekdayWeekday

Performance Marketing Manager

This role is for one of the Weekday's clients

**Salary range: Rs 700000 - Rs 1000000 (ie INR 7 - 10 LPA)

**Min Experience: 3 years

Location: Bengaluru

JobType: full-time

We are seeking a data-driven Performance Marketing Manager to lead, execute, and optimize digital campaigns across multiple platforms. This role sits at the intersection of strategy, analytics, creativity, and AI, with a strong focus on driving measurable business growth, maximizing ROI, and enhancing user engagement across channels.

Key Responsibilities

  • Develop and execute integrated performance marketing strategies across channels including search, social, display, video, affiliates, and e-commerce
  • Define KPIs, establish benchmarks, and ensure campaigns consistently meet or exceed performance targets
  • Plan, launch, and optimize paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other ad networks
  • Benchmark performance against competitors and industry standards to identify optimization opportunities
  • Collaborate with SEO partners to drive on-page and off-page optimization, including leveraging emerging AI-driven search ecosystems
  • Analyze user journeys, funnel performance, and attribution models using tools like GA4, Looker, and platform analytics dashboards
  • Continuously refine campaigns through A/B testing, audience segmentation, and data-driven insights to maximize ROI
  • Partner with creative, design, and content teams to develop high-performing ad creatives and messaging
  • Ensure consistency in brand voice and communication across all digital channels
  • Manage campaign budgets effectively, tracking spend against performance and optimizing allocation
  • Conduct ongoing competitive analysis and stay updated on industry trends and innovations
  • Leverage AI-powered tools for audience targeting, campaign optimization, budget allocation, and predictive analytics
  • Experiment with emerging AI and automation tools to enhance campaign performance

Required Skills & Experience

  • 2–5 years of hands-on experience in performance marketing, preferably in tech, e-commerce, fintech, or consumer-focused industries
  • Strong analytical and quantitative skills with proficiency in digital analytics and optimization tools
  • Expertise in paid media channels including Google Ads, Meta Ads, SEM, SEO, display, video, affiliate marketing, and retargeting
  • Experience with AI tools, marketing automation, predictive analytics, or prompt engineering for campaign optimization
  • Excellent communication, stakeholder management, and project management abilities
  • Ability to work independently and thrive in a fast-paced, dynamic environment

Qualifications

  • Bachelor’s degree in Marketing, Business, Engineering, or a related field
  • MBA (preferably with a marketing or digital specialization) is a plus
  • Certifications in digital marketing platforms (Google Ads, Meta, Analytics, AI tools) are highly desirable
  • Exposure to global or multi-market campaigns is an advantage
  • Experience in real estate marketing is a plus

What We’re Looking For

  • A performance-focused marketer with a strong experimentation mindset
  • Passion for digital innovation, AI, and emerging marketing technologies
  • Ability to translate data into actionable insights and scalable growth strategies
  • A proactive problem-solver who continuously tests, learns, and optimizes

Skills

  • Performance Marketing
  • Digital Advertising
  • Campaign Optimization
  • Data Analytics
  • SEO & SEM
  • AI in Marketing
  • Marketing Automation