We are seeking an experienced and strategic Senior Product Manager to drive collaboration between the Product and Marketing teams. In this role, you will play a key part in aligning product strategies with marketing initiatives to ensure a seamless product launch, exceptional user experience, and market success. You will focus on building bridges between departments, leveraging customer insights, and delivering impact results.

Responsibilities

Product Strategy & Marketing Alignment

• Develop and execute product roadmaps that align with marketing strategies and organizational goals.
• Collaborate with marketing teams to craft go-to-market strategies, including positioning, messaging, and launch plans.
• Translate market trends, competitive insights, and customer feedback into product requirements.

Cross-functional Collaboration

• Act as the primary liaison between Product and Marketing teams, ensuring open communication and mutual understanding.
• Partner with design, engineering, and data teams to implement features that support marketing campaigns and enhance user engagement.
• Manage the feedback loop to ensure that user insights collected through marketing efforts inform product development.

Performance Tracking & Optimization

• Monitor key performance indicators (KPIs) for product and marketing initiatives, including user acquisition, retention, and satisfaction metrics.
• Conduct post-launch analysis to identify opportunities for product improvement and marketing optimization.
• Champion a culture of data-driven decision-making and continuous improvement.

Requirements

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field; MBA or equivalent is a plus.
• 5+ years of product management experience, with a strong emphasis on collaboration with marketing teams.
• Proven track record of leading successful product launches and marketing initiatives.
• Strong understanding of customer lifecycle management and marketing channels.
• Exceptional communication, presentation, and stakeholder management skills.

Preferred

• Experience in crypto industry.
• Experience in crafting and delivering go-to-market strategies.

Perks & Benefits

• Competitive total compensation package
• Various team-building programs and company events
• Comprehensive healthcare schemes for employees and dependents
• And many more! Apply and let us tell you more!

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