Director of Sales, Strategic Accounts (Southeast)
AxonAxon

Director of Sales, Strategic Accounts (Southeast)

Your Impact

Our T1200 segment focuses on Axon’s most strategic U.S. State & Local Law Enforcement agencies—large, complex accounts where our full ecosystem can transform how communities are protected.

This leader owns:

  • Bookings and revenue performance for the T1200 segment
  • People leadership for a team of high-performing Account Executives
  • Strategic account execution across complex, multi-stakeholder deals
  • Adoption of Axon’s full ecosystem – from TASER and sensors to software, AI, and real-time operations


What You’ll Do

Location: Remotely from the United States. Must live within an hour of a major airport and on the road 40-60% of time.
Reports to: You will report into a Regional Vice President of Sales and operate as a key member of the U.S. State & Local Law Enforcement leadership team.

Lead and Develop a High-Performing Sales Team

  • Directly lead a team of T1200 Account Executives covering Axon’s most strategic State & Local Law Enforcement accounts.
  • Recruit, onboard, and develop top sales talent; build a high-bar, accountable, performance culture.
  • Set clear expectations around territory planning, pipeline hygiene, prospecting, and ecosystem selling.
  • Conduct regular 1:1s, field rides, and deal reviews focused on coaching to outcomes, not just activity.
  • Create an environment of continuous learning around Axon’s expanding product set, competitive landscape, and public safety trends.

Own Segment Strategy and Execution

  • Build and execute a comprehensive go-to-market plan for the T1200 segment aligned with Axon’s strategic priorities.
  • Define account segmentation, coverage models, and territory design to maximize growth and customer impact.
  • Drive multi-product, multi-year, enterprise agreements that land and expand Axon’s ecosystem within agencies.
  • Champion AI and real-time operations offerings as core to the Axon value proposition, not add-ons.
  • Partner closely with Majors, Mid City, Small City, Inside Sales, and New Products leaders to ensure a coordinated coverage model across shared customers.

Drive Forecasting, Pipeline, and Operational Rigor

  • Own forecast accuracy and segment performance against quarterly and annual bookings targets.
  • Establish disciplined pipeline standards (coverage ratios, stage definitions, conversion benchmarks) and hold the team accountable.
  • Run tight operating cadences: QBRs, weekly forecast calls, and deal strategy sessions grounded in data.
  • Leverage Salesforce and BI tools to understand trends in win/loss, product mix, pricing, and cycle time, and translate insights into specific actions.

Lead Strategic Deals and Customer Relationships

  • Act as executive sponsor on the highest-impact opportunities and renewals in the T1200 segment.
  • Build deep relationships with chiefs, sheriffs, command staff, IT leaders, procurement, and political stakeholders to navigate complex decision processes.
  • Guide the team through large, multi-year RFPs and competitive bids, ensuring we position Axon’s differentiated value and total cost of ownership.
  • Orchestrate cross-functional deal teams (Sales Engineering, Professional Services, Customer Success, Legal, Finance) to deliver clean, scalable, and winnable proposals.

Partner Cross-Functionally to Scale Impact

  • Collaborate with Product, Marketing, Sales Strategy, Revenue Intelligence, and Customer Success to:
  • Shape segment narratives and campaigns tailored to State & Local Law Enforcement
  • Identify whitespace, expansion, and cross-sell opportunities
  • Influence product roadmap with field feedback from strategic agencies
  • Represent the voice of the T1200 customer in internal planning, helping Axon prioritize what matters most to large agencies.


What You Bring

  • 10+ years of progressive experience in enterprise or strategic sales, with at least 5+ years leading frontline sales teams.
  • Proven success leading high-performing sales teams in complex, multi-product environments (SaaS, hardware + software, or public sector technology strongly preferred).
  • Experience selling to public sector / SLED, ideally State & Local Law Enforcement or adjacent public safety markets.
  • Demonstrated ability to:
    • Exceed multi-million-dollar bookings and revenue targets through team leadership
    • Guide teams through long, complex sales cycles with multiple stakeholders and formal procurement
    • Structure multi-year, multi-product agreements that balance customer outcomes and Axon’s growth
  • Strong operational discipline: expert in pipeline management, forecasting, and territory planning.
  • Excellent executive presence and communication skills—comfortable presenting to C-level, elected officials, command staff, and Axon executives.
  • High learning agility with the ability to quickly understand and coach others on Axon’s full technology ecosystem.
  • Deep alignment with Axon’s mission to protect life, capture truth, and accelerate justice; genuine empathy for the challenges facing law enforcement and communities today.

Benefits that Benefit You

  • Competitive salary and 401k with employer match
  • Discretionary paid time off
  • Paid parental leave for all
  • Medical, Dental, Vision plans
  • Fitness Programs
  • Emotional & Mental Wellness support
  • Learning & Development programs
  • Employee Resource Groups (ERGs)
  • And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.