PradeepIT Global Consulting Pvt LtdPradeepIT Global Consulting Pvt Ltd

Digital Marketing Executive

Added 3 days ago

Digital Marketing Executive - PradeepIT Consulting Services Pvt Ltd | Career Page

Digital Marketing Executive

Bangalore, Karnataka, India

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Job Openings Digital Marketing Executive

About the job Digital Marketing Executive

Job Title: Digital Marketing Executive

Years of Experience: 5-8 Years

Relevant Experience: 5 Years

Headcount: 1

Job/Work type: Onsite

Location: Bangalore

Time Zone: IST (10 Am to 7 pm)

Key Responsibilities:

  • Develop and implement comprehensive digital marketing strategies to achieve business goals.
  • Identify target audiences and create digital marketing campaigns tailored to their interests and behaviors.
  • Stay up-to-date with the latest trends and best practices in digital marketing.
  • Create, curate, and manage all published content (images, video, written, and audio).
  • Collaborate with content creators and designers to produce high-quality content that engages and converts.
  • Optimize content for SEO to improve organic search rankings and drive website traffic.
  • Develop and execute social media strategies across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
  • Create and manage social media content calendars and campaigns.
  • Monitor, listen, and respond to users in a "social" way while cultivating leads and sales.
  • Conducted keyword research and optimized website content for search engines.
  • Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
  • Analyze and report on the performance of SEO and SEM campaigns.
  • Use tools like Google Analytics, Google Tag Manager, and other digital marketing tools to measure and analyze campaign performance.
  • Plan, execute, and manage paid advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
  • Monitor and optimize ad spending to ensure maximum return on investment.
  • Conduct A/B testing and analyze the results to improve ad performance.
  • Experience with marketing automation tools (e.g., Zoho, HubSpot, Marketo).
  • Knowledge of HTML, CSS, and web development principles for SEO purposes.
  • Familiarity with graphic design tools (e.g., Adobe Creative Suite).
  • Experience range between 5 8 years.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience as a Digital Marketing Expert or similar role for an IT services & consulting company.
  • Strong understanding of digital marketing concepts, tools, and best practices.
  • Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Business Manager, etc.).
  • Experience with SEO, SEM, social media, email, and content marketing.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and data-driven thinking.
  • Ability to manage multiple projects and meet deadlines.

Creative thinker with an eye for detail.

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