Social Media & Marketing Assistant

A creative, proactive, and strategy-driven Remote Social Media Specialist is needed to support digital marketing initiatives and strengthen brand visibility for a reputable immigration law practice.

This role will be responsible for managing social media content, maintaining a structured content calendar, creating educational and engagement-driven posts, coordinating with internal teams, and producing monthly or bi-weekly newsletters that share firm updates, immigration news, and community-focused content.

The ideal candidate has experience in social media management, newsletter production, content strategy, and light copywriting—particularly within a professional or information-driven environment. Because this role operates within an immigration-focused setting, the candidate must handle all content with high sensitivity, accuracy, and confidentiality.

Key Responsibilities:

Content Management & Publishing

Plan, schedule, and publish posts across Instagram, LinkedIn, Facebook, and other approved platforms. Maintain a detailed content calendar aligned with marketing goals, campaign objectives, and immigration-related updates. Curate and repurpose existing materials—such as attorney insights, educational guides, case process breakdowns, FAQs, and community content—into social media-friendly formats (graphics, captions, reels, short-form videos, etc.). Ensure all content aligns with the firm’s branding, tone, and client-centered mission.

Newsletter Creation & Management

Plan, draft, and assemble monthly or bi-weekly newsletters featuring firm updates, immigration news, featured articles, community messages, and educational content. Coordinate with attorneys and internal staff to gather accurate, approved content for each issue. Track newsletter performance metrics (open rates, click-throughs, engagement) and suggest improvements.

Engagement & Brand Awareness

Monitor and respond to direct messages, comments, and audience inquiries professionally and in accordance with firm guidelines. Stay informed on immigration-related trends, government updates, and community conversations to identify engagement opportunities—ensuring accuracy and sensitivity. Maintain a consistent, trustworthy brand voice that reflects compassion, professionalism, and the firm’s commitment to client success.

Collaboration & Asset Coordination

Work closely with the marketing manager and attorneys to develop content aligned with practice areas, client needs, and ongoing campaigns. Coordinate with designers, writers, or external contributors to gather approved content and creative assets. Maintain organized content libraries, media folders, and campaign files.

Reporting & Optimization

Track and analyze key performance metrics across social platforms and newsletters, including engagement, reach, follower growth, click-throughs, and open rates. Prepare weekly or monthly reports summarizing performance insights and recommendations. Suggest fresh content ideas, formats, and campaign strategies based on data and audience behavior.

Qualifications & Ideal Traits:

Proven experience as a Social Media Specialist, Content Coordinator, or similar role—ideally with professional service brands. Strong understanding of Instagram and LinkedIn best practices, algorithm behaviors, and engagement strategies. Skilled in short-form copywriting, caption creation, and translating complex topics (like immigration processes) into digestible content. (Preferred) Experience using scheduling tools such as Buffer, Later, Hootsuite, or similar. (Good to have) Creative mindset with excellent attention to detail and the ability to maintain a polished, supportive, and professional tone. Ability to work independently, meet deadlines, and adapt quickly to updates in immigration news and firm priorities. Reliable, proactive, collaborative, and comfortable working within a structured brand framework. Strong awareness of confidentiality and ethical considerations in legal or immigration content.

Working Environment:

Remote, part-time role (approx. 20 hours/week). Some overlap with PST hours for check-ins with the marketing manager. Supportive and professional work environment with clear branding direction. High focus on consistency, creativity, and brand-building.