Description

We are looking for a strategic and creative Digital Marketing Specialist to drive online engagement and lead generation. The ideal candidate will have expertise in digital marketing, social media, website design / optimization and content strategy. This role requires a balance of analytical skills, creativity, and industry compliance knowledge to effectively connect with our target audience.

TASKS:

• Social Media Strategy & Management: Develop and execute targeted social media campaigns (LinkedIn, Facebook, Twitter, YouTube) to engage pre-retirees and retirees in academia, providing valuable insights on retirement planning, tax strategies, and wealth preservation.
• Content Creation: Craft compelling blog posts, newsletters, videos, and infographics that educate higher education professionals on financial planning topics, such as retirement income strategies, pension maximization, and investment management.
• Digital Advertising: Run paid ad campaigns on platforms like Facebook, Google Ads, and LinkedIn to attract high-net-worth educators nearing retirement.
• Email Marketing & Lead Nurturing: Create automated email sequences to guide prospects through their retirement planning journey, providing personalized content and financial insights.
• SEO & Website Optimization: Enhance website content to improve search rankings and ensure seamless user experience for prospective clients researching retirement planning.
• Webinars & Virtual Events: Promote and manage online workshops tailored for educators approaching retirement, leveraging digital marketing strategies to maximize attendance and engagement.
• Compliance & Financial Regulations: Ensure all marketing materials adhere to financial industry regulations, maintaining transparency and trust with the audience.
• Analytics & Reporting: Track and analyze campaign performance, leveraging insights to optimize marketing efforts and increase conversion rates.
• Collaboration with Advisors: Work closely with financial advisors to align marketing efforts with client needs and business goals.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital marketing, preferably within financial services or wealth management.
• Strong knowledge of social media marketing, content strategy, and paid digital advertising.
• Experience with Google Analytics, HubSpot, Meta Business Suite, and SEO tools.
• Familiarity with retirement planning, pensions, and tax strategies relevant to educators.
• Excellent copywriting, storytelling, and video marketing skills.
• Understanding of compliance requirements in financial services marketing.
• Strong analytical mindset and ability to make data-driven decisions.
• Open to working night shifts

Requirements

MINIMUM SYSTEM REQUIREMENTS:

• PRIMARY SYSTEM

• Computer Processor: Intel Core i5-6000 (6th Gen or higher) or AMD Ryzen 5 or higher

• Computer Memory/RAM: 8.00 GB

• Computer Operating System: At least Windows 11 64-bit or macOS Ventura

• Headset: Any USB-type headset with noise-cancelling feature

• Camera: Capable of a clear and crisp video output

• BACK-UP SYSTEM

• OPTION 1 (BACKUP SYSTEM):

• Computer Processor: Intel Core i5-6000 (6th Gen or higher) or AMD Ryzen 5 or higher

• Computer Memory/RAM: 8.00 GB

• Computer Operating System: at least Windows 11 64-bit or macOS Ventura

• Headset: Any USB-type headset with noise-cancelling feature (Optional)

• OPTION 2 (POWER SUPPLY - UPS):

• Must be capable of powering your work station for at least 3 hours

• Typically a device with 240Wh or higher will be sufficient

• Must be capable of accepting all the plugs required to maintain the primary device and work environment (device, monitor, modem, cell phone if using as internet backup)

• PRIMARY INTERNET CONNECTION

• DSL / Fiber Connection - Minimum of 100mb/s contracted

• BACK-UP INTERNET CONNECTION

• Minimum of 20mb/s (Cell)

RECOMMENDED SYSTEM REQUIREMENTS

• PRIMARY SYSTEM

• Computer Processor: Intel Core i7 and i9 Core or Core Ultra or AMD Ryzen 7 or higher

• Computer Memory/RAM: 16.00 GB

• Computer Operating System: At least Windows 11 64-bit or macOS Tahoe

• Headset: Any USB-type headset with noise-cancelling feature

• Camera: Capable of a clear and crisp video output

• BACK-UP SYSTEM

• OPTION 1 (BACKUP SYSTEM):

• Computer Processor: Intel Core i7 and i9 Core or Core Ultra or AMD Ryzen 7 or higher

• Computer Memory/RAM: 16.00 GB

• Computer Operating System: At least Windows 11 64-bit or macOS Tahoe

• Headset: Any USB-type headset with noise-cancelling feature

• Camera: Capable of a clear and crisp video output

• OPTION 2 (POWER SUPPLY - UPS):

• Must be capable of powering your work station for at least 3 hours

• Typically a device with 240Wh or higher will be sufficient

• Must be capable of accepting all the plugs required to maintain the primary device and work environment (device, monitor, modem, cell phone if using as internet backup)

• PRIMARY INTERNET CONNECTION

• DSL / Fiber Connection - Minimum of 500mb/s contracted

• BACK-UP INTERNET CONNECTION

• Minimum of 20mb/s (Cell or wired)

Benefits

RATE AND REWARDS:

• Starting rate is $800 (USD) monthly 
• Employment Type: Independent Contractor
• Free Training
• Paid Time Offs
• HMO Coverage
• Optical Rewards
• Performance-Based Increase
• Permanent Work From Home