Location

We are hiring for this role to be based in the United States or Canada. This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Mondays, Wednesdays, and Fridays.

About the Role

GC AI is expanding quickly across new workflows, product tiers, and customer segments. We need a Product Marketing Manager who can help translate our rapidly moving product into clear, differentiated market stories, and make sure customers, prospects, and internal teams understand the value.

You’ll support the Head of Product Marketing in shaping positioning, running launches, building enablement, and surfacing customer insight that influences roadmap direction. You’ll work across Product, Sales, Customer Success, RevOps, Content, and Growth to ensure GC AI shows up with clarity and credibility in every part of our go-to-market motion.

This is a hands-on role. You’ll own real deliverables, talk to real customers, and help define how in-house teams experience Legal AI.

What You'll Do

Launch new products and features

Run launch execution from messaging to GTM readiness
Build segment-specific value props for Individual, Team, and Enterprise
Drive in-product messaging and education in partnership with Product

Support positioning and narrative

Translate complex legal + AI capabilities into simple, accurate messaging
Contribute to narrative frameworks, differentiators, and workflow stories
Keep messaging consistent across website, sales materials, and product surfaces

Strengthen pricing, packaging, segmentation, and ICP clarity

Partner with the Head of PMM on ICP refinement, personas, and tier definitions
Support pricing and packaging research with customer interviews and usage insight
Assist with competitive and market analysis that informs monetization

Build Sales & CS enablement

Create talk tracks, competitive briefs, use-case guides, and objection handling
Deliver training sessions and ensure teams understand new features, use cases, and segments
Maintain up-to-date enablement materials mapped to each tier

Drive customer and competitive intelligence

Conduct customer interviews to understand workflows, adoption patterns, and pain points
Run win/loss analysis and distill insights into actionable recommendations
Maintain competitive landscapes and update positioning as the market shifts

Support adoption and expansion

Partner with Lifecycle and CS on activation messaging, in-product nudges, and customer education
Identify workflow-level adoption gaps and propose GTM or product fixes
Build customer stories, case studies, ROI examples, and proof content

Support analyst relations and category presence

Assist with briefing materials for Gartner, Forrester, IDC, and G2
Maintain category and analyst-ready messaging
Help ensure GC AI shows up in the right research reports and market guides

Create assets across the funnel

Top-of-funnel educational content
Mid-funnel case studies and comparisons
Bottom-funnel ROI proof, competitive positioning, demos, and one-pagers

Report and iterate

Track performance of launches, pricing tests, enablement content, and messaging updates
Provide insights that improve conversion, adoption, and expansion
Continuously refine messaging and GTM based on data and customer signal

What You’ve Done

5-7 years of B2B product marketing experience with clear results
Experience marketing technical or AI-driven products; legal or regulated audiences a plus
Ability to simplify complex workflows and technical concepts without losing accuracy
Strong writing, editing, and storytelling skills
Experience building enablement and content assets from scratch
Strong project management and cross-functional partnership skills
Data-aware; comfortable using usage data, funnel metrics, and competitive insight
Comfortable operating in a fast-moving, high-growth environment
High ownership, strong follow-through, low ego