**This role is for one of the Weekday's clients

**Min Experience: 2 years

Location: Mumbai

JobType: full-time

Key Responsibilities:

Multi-Channel Campaign Execution

● Implement campaigns through push notifications, in-app messages, WhatsApp, email, and on-site messaging.

● Oversee large-scale automated campaign deployments.

Lifecycle Journey Management

● Develop onboarding, reactivation, and retention journeys.

● Create flows aimed at enhancing user engagement and minimizing churn.

Gamification & Engagement

● Coordinate the launch of interactive games such as quizzes, polls, and predictors.

● Promote user engagement during live matches and beyond.

User Segmentation & Personalization

● Construct behavioral cohorts to enable targeted messaging.

● Provide highly personalized fan experiences.

Data Enrichment & Profiling

● Promote first-party data collection through progressive profiling techniques.

● Enhance the completeness and accuracy of user profiles.

Loyalty & Rewards Operations

● Administer loyalty programs, reward tiers, and engagement strategies.

● Execute reward fulfillment and retention initiatives.

Analytics & Performance Tracking

● Monitor campaign metrics such as DAU, CTR, CVR, and churn.

● Analyze data utilizing GA4, MoEngage, and dashboards.

● Optimize campaigns by leveraging insights gained from data analysis.

Cross-Team Coordination

● Collaborate with content and design teams to develop campaign assets.

● Manage trackers, timelines, and coordination of campaign execution workflows.

Background and Experience:

Required Experience and Skills

● Minimum of 2 years’ experience in CRM, marketing operations, or performance marketing.

● Hands-on experience with marketing automation platforms such as MoEngage or equivalent.

Core Skills

● Solid understanding of lifecycle marketing and CRM journey frameworks.

● Proven experience executing campaigns across various channels.

● Analytical aptitude for interpreting campaign performance data.

● Knowledge of segmentation and personalization methodologies.

Technical Skills

● Experience working with GA4 and other campaign analytics tools.

● Understanding of deep-linking and event tracking mechanisms.

● Competence in utilizing dashboards and reporting tools.

Preferred Qualifications

● Experience with gamification or engagement-driven platforms.

● Exposure to sports, media, or entertainment industries.

● Familiarity with loyalty programs and reward systems.

Skills

lifecycle marketing

retention marketing

MoEngage

Performance Marketing