This role is for one of the Weekday's clients

**Salary range: Rs 3000000 - Rs 5000000 (ie INR 30 - 50 LPA)

**Min Experience: 5 years

Location: Mumbai

JobType: full-time

We need candidates with more relevant B2C digital app/platform experience, specifically involving 0-1 / 1-10. 

Key Responsibilities:

1. Growth Strategy & Execution

• Own end-to-end growth across acquisition → activation → retention → revenue
• Design and execute growth experiments across channels
• Build and scale product-led growth (PLG) loops

2. User Acquisition

• Drive scalable acquisition via:

• Performance marketing (Meta, Google, etc.)

• Organic channels (SEO, content, ASO)

• Partnerships (banks, fintechs, platforms)

• Identify and unlock non-obvious growth channels

3. Activation & Retention

• Improve onboarding and first-time user experience

• Build lifecycle journeys (CRM, push, email, WhatsApp)

• Drive engagement via:

• Policy insights

• Claims assistance

• Risk alerts & nudges

4. Data & Experimentation

• Define and track core growth metrics (CAC, LTV, retention, cohorts)
• Run rapid A/B tests and iterate continuously
• Build dashboards and insights to guide decisions

5. Cross-functional Collaboration

• Work closely with Product, Tech, and Design to ship growth features
• Partner with Founders on GTM and strategic initiatives

Skills

B2C digital app/platform experience

Growth Strategies

Brand Marketing