Role: GenAI Copywriter Location: Mumbai, India Role overview: Copywriter who combines sophisticated writing craft with AI innovation to create compelling content for premium beauty and luxury brands. Maintain distinctive brand voices while leveraging AI tools to enhance creative output and efficiency. What you will be doing: Creative Writing & Development: Craft compelling narratives and copy using Gen AI tools; Maintain premium brand tone of voice across all content; Develop innovative approaches to AI-assisted copywriting; Create content that resonates with luxury and beauty audiences; Ensure emotional connection in AI-enhanced writing Technical Expertise: Master Gen AI writing tools and platforms; Develop sophisticated prompting techniques; Optimize AI-generated copy for brand voice; Pioneer new approaches to AI content creation; Balance automation with creative craft Content Creation: Write across multiple formats and channels: Social media content; Digital advertising copy; Website content; Email marketing; Long-form articles; Brand storytelling; Product descriptions; Campaign concepts Success Metrics: Writing quality excellence; AI implementation effectiveness; Content performance; Innovation in approach; Team collaboration Required Outputs: Campaign concepts; Social content calendars; Digital advertising copy; Website content; Editorial content; Brand guidelines; Training documentation Learning & Development: Regular AI tools training; Writing craft workshops; Industry trends education; Best practice sharing; Peer learning opportunities What you need to be great in this role: 4-7 years copywriting experience; Proven experience in beauty or luxury sectors; Portfolio demonstrating premium writing capability; Experience with Gen AI writing tools; Track record of successful campaign work Technical Skills: Advanced Gen AI prompt engineering; Understanding of AI content optimization; SEO and digital content best practices; Content management systems; Social media platform expertise Brand Voice Expertise: Ability to adapt tone for premium brands; Understanding of beauty/luxury language; Multilayered messaging capabilities; Emotional storytelling ability; Cultural sensitivity and awareness AI Writing Capabilities: Advanced prompting techniques; Content enhancement and refinement; Quality control processes; Style guide implementation; Innovation in AI applications Editorial Excellence: Impeccable grammar and style; Strong editorial judgment; Attention to detail; Understanding of regulatory requirements; Quality control expertise Research & Strategy: Trend analysis and implementation; Audience insight development; Competitive analysis; Performance optimization; Cultural relevance maintenance Personal Qualities: Creative thinking; Problem-solving ability; Collaborative mindset; Adaptability; Innovation focus Personal Project Management: Timeline management; Stakeholder communication; Process optimization; Quality control; Workflow efficiency Our Commitment: Access to cutting-edge AI tools; Ongoing professional development; Flexible working arrangement; Creative community involvement; Career growth opportunities Req ID: 16693