Vice President, Marketing

Vice President, Marketing

JOB DESCRIPTION

Reports to: Chief Revenue Officer

Leads people:                                  Yes

People on the same level:              No

Department: Marketing

Employment Status: Full-time; salaried, exempt

Location:   Global

Job Banding: M5

A LITTLE BIT ABOUT Boldr

• Boldr is the first global B-Corp dedicated to delivering world-class Client experiences while creating access to dignified, meaningful work in communities around the world.
• We are a global team, united by our desire to connect diverse people with common values for Boldr impact. 
• We employ just over a thousand team members across five countries and we want to employ over 5,000 people by 2027, if not sooner.

LET’S START WITH OUR VALUES

• Meaningful connections start with AUTHENTICITY
• We do our best work by being CURIOUS
• We grow by remaining DYNAMIC
• Our success combines AMBITIOUS VISION with OPERATIONAL EXCELLENCE 
• At the heart of great partnerships, we’ll always find EMPATHY

WHAT IS YOUR ROLE

As the Vice President, Marketing you will define how the market understands Boldr and build a marketing function that translates that positioning into a repeatable, scalable pipeline engine.

This role sits on the Senior Leadership Team (SLT) and operates as both a strategic and execution leader. You will shape Boldr’s category, establish a clear and differentiated point of view, and activate that narrative through modern go-to-market motions.

You are building and elevating the function, not inheriting a fully mature marketing organization.

You will be responsible for:

• Defining Boldr’s market category and sharpening our positioning as a modern CX solutions partner
• Translating that positioning into pipeline-generating GTM strategies
• Establishing a clear point of view on customer experience, including the intersection of AI-enabled and human-powered delivery
• Activating Boldr’s presence through partnerships, ecosystem engagement, and curated, high-trust customer interactions
• Building and leading a global marketing function that supports Boldr’s next phase of growth

This role goes beyond traditional marketing leadership and is focused on defining category, shaping market perception, and driving pipeline as a core growth lever.

WHAT WILL YOU DO

Category, Positioning, and Market Narrative

• Define and own Boldr’s category and market narrative

• Lead the evolution of Boldr from traditional outsourcing provider to modern CX solutions partner

• Develop clear, differentiated messaging that resonates with CX and operations leaders

• Ensure consistency in how Boldr is represented across all market touchpoints

Pipeline and Go-To-Market Leadership

• Build a repeatable, scalable pipeline engine aligned to revenue goals

• Translate positioning into GTM strategies that drive qualified pipeline and accelerate deals

• Partner closely with Sales, Customer Success, and RevOps to ensure alignment between marketing activity and revenue outcomes

• Own marketing’s contribution to pipeline, not just activity

Ecosystem, Partnerships, and High-Trust Engagement

• Establish Boldr’s presence within key CX ecosystems, particularly across SaaS and eCommerce communities

• Partner closely with internal leaders to leverage and expand existing ecosystem relationships and partnerships

• Translate partnerships and relationships into structured, repeatable GTM motions that drive pipeline

• Design and execute curated, high-impact engagements such as executive dinners, roundtables, and community-led experiences

• Build relationships that create trust and convert into pipeline

This is not traditional event or field marketing. Success is defined by the ability to turn ecosystem relationships into meaningful engagement and pipeline.

Campaigns, Content, and Thought Leadership

• Build a campaign engine that translates insights and expertise into scalable demand

• Develop thought leadership that reflects Boldr’s perspective on CX, AI-enabled service delivery, and modern outsourcing

• Ensure all content reinforces positioning and supports pipeline generation

Marketing Systems, Data, and Operating Cadence

• Partner with RevOps to establish clear visibility into marketing’s impact on pipeline and revenue

• Optimize and leverage HubSpot to support scalable marketing execution and reporting

• Build operating rhythms for planning, execution, and measurement

• Prioritize high-impact initiatives over channel-level optimization

Cross-Functional Leadership

• Partner with Talent Acquisition to translate market positioning into narratives that support hiring in key markets

• Collaborate with Customer Success, CX, Product, and Impact teams to ensure alignment between offering, delivery, and market positioning

• Serve as a voice of the market at the leadership level

Team Leadership and Build

• Lead and develop a global marketing team

• Design the team structure over time as the function scales, including leveraging global talent

• Build a culture of accountability, speed, and high standards

• Communicate clearly and influence at the executive level

• Operate with ownership, urgency, and accountability

WHAT WE’LL LIKE ABOUT YOU

 YOU…

• Think in categories, not campaigns, and have strong instincts for positioning and market narrative

• Have a thoughtful perspective on customer experience and how AI-enabled and human-powered delivery models are evolving

• Can connect strategy to execution and translate ideas into pipeline-generating actions

• Are both strategic and hands-on and can build from scratch and scale over time

• Demonstrate strong judgment in brand, messaging, and how a company shows up in the market

• Understand how to build trust in complex, relationship-driven sales environments

• Are comfortable operating with ambiguity and making decisions with incomplete information

• Communicate clearly and influence at the executive level

• Operate with ownership, urgency, and accountability

YOU HAVE…

• 10–15+ years of marketing experience, including senior leadership roles
• Proven experience leading or materially contributing to category repositioning or market narrative development
• Demonstrated ownership of, or significant impact on, pipeline generation and revenue outcomes
• Experience in consulting, services, or other complex solution-based sales environments
• Background in CX, outsourcing, or adjacent industries is strongly preferred
• Experience building and scaling marketing functions and teams
• Track record of working closely with Sales, Customer Success, and RevOps to drive GTM alignment
• Experience leveraging partnerships, ecosystems, and community-driven GTM motions
• Experience working with CRM and marketing systems, with strong familiarity with HubSpot preferred

Final Note:  This is an opportunity to play a defining role in how Boldr shows up in the market and how we grow. We have strong product-market fit, a clear ICP, and growing momentum with leading clients. The opportunity now is to amplify that success through sharper positioning, stronger market presence, and a more scalable growth engine.

You will help shape our category, elevate our brand, and connect our story to meaningful customer relationships, measurable growth, and real impact in the communities we serve.

If you’re excited by turning momentum into market leadership and growth into meaningful impact, this role is for you.