Converge

Converge is a B2B software platform for conversion tracking, attribution, and marketing reporting. It supports server-side tracking to capture 100% of conversions and deliver accurate in-platform metrics for advertising, while enabling enrichment and audience targeting improvements and simplifying tag management and CAPI integrations. The product provides real-time analytics, multi-touch attribution, and a flexible insight builder with breakdowns and filters across websites and third‑party tools. The platform emphasizes data consistency by syncing with ad platforms, re-identifying returning visitors, and deduplicating conversions, while offering centralized tag management.