This role is for one of the Weekday's clients

Salary range: Rs 400000 - Rs 700000 (ie INR 4-7 LPA)

Min Experience: 0 years

Location: Bengaluru

JobType: full-time

We are looking for a highly creative and execution-focused Creative Strategist / Production Associate to drive short-form content creation from ideation to publishing. This role sits at the core of the content engine, requiring someone who can seamlessly translate ideas into high-performing videos across platforms like Reels, Shorts, and ads. The ideal candidate is both a thinker and a doer—someone who understands what makes content engaging and can ensure it gets produced and delivered efficiently. This position is perfect for individuals who thrive in fast-paced environments, enjoy experimenting with content formats, and are passionate about storytelling, audience engagement, and digital trends.

Key Responsibilities

• Act as the bridge between ideation, production, and publishing of short-form content
• Convert raw ideas into structured, shoot-ready scripts with strong hooks and storytelling
• Manage the end-to-end content pipeline to ensure consistent and timely output
• Collaborate closely with videographers, editors, and marketing teams for smooth execution
• Analyze viral trends across social platforms and apply insights to content strategy
• Improve content performance by optimizing hooks, pacing, and audience retention
• Oversee shoot planning and post-production workflows to maintain quality and speed
• Identify bottlenecks in the production process and proactively resolve them
• Ensure content aligns with brand goals and performance metrics
• Balance creative thinking with execution to deliver impactful content consistently

What Makes You a Great Fit

• 1–3 years of experience in content creation, production, or creative strategy
• Strong understanding of short-form content formats such as Reels, Shorts, and digital ads
• Proven ability to write engaging, high-retention scripts
• Deep understanding of digital trends, internet culture, and audience behavior
• Hands-on mindset with the ability to execute ideas quickly and efficiently
• Strong organizational skills to manage multiple projects simultaneously
• Excellent communication and collaboration skills across teams
• Ability to work in fast-paced environments and adapt to changing priorities
• Good sense of storytelling, pacing, and visual engagement
• Basic knowledge of video production or editing is an advantage
• Familiarity with performance-driven content and Meta ads is a plus
• Proactive problem-solving approach with a focus on execution and results