This role is for one of the Weekday's clients

Salary range: Rs 4500000 - Rs 8000000 (ie INR 45-80 LPA)

Min Experience: 8 years

Location: Mumbai

JobType: full-time

We are seeking a highly experienced Senior Strategic Marketing Professional to drive market intelligence, brand engagement, and growth opportunities across a diverse product portfolio. This role focuses on identifying emerging market trends, building strong relationships with global brands, and translating insights into impactful go-to-market strategies. The ideal candidate will combine deep analytical expertise with strategic thinking to influence business direction and unlock new revenue streams. Working closely with cross-functional teams, this position plays a critical role in shaping product positioning, strengthening market presence, and enabling long-term business growth through data-driven decision-making and innovation-led marketing initiatives.

Key Responsibilities

Conduct comprehensive market research to identify trends, competitive landscapes, customer needs, and new growth opportunities
Develop and execute strategic go-to-market plans aligned with business objectives and market dynamics
Build and nurture relationships with large enterprises and global brands to drive long-term partnerships and co-innovation opportunities
Lead brand engagement initiatives, including workshops, customized pitches, and strategic collaborations
Utilize advanced marketing tools, analytics platforms, and CRM systems to optimize campaign performance and measure impact
Analyze data and generate actionable insights using modern techniques such as segmentation, predictive modeling, and data visualization
Collaborate with cross-functional teams including R&D, sales, and product development to align strategies and drive product innovation
Translate market insights into clear product roadmaps and business strategies
Monitor industry trends, regulatory environments, and competitive movements to maintain market relevance
Provide strategic guidance and thought leadership to enhance marketing effectiveness and business positioning
Track and analyze existing market presence to identify expansion and optimization opportunities

What Makes You a Great Fit

10+ years of experience in strategic marketing, preferably in chemicals, industrial products, FMCG, or related sectors
Strong expertise in market research methodologies, data analysis, and opportunity mapping
Proven experience engaging with large enterprises or global brands to drive strategic partnerships
Advanced proficiency in marketing analytics tools, digital platforms, and CRM systems
Strong analytical mindset with the ability to convert complex data into actionable strategies
Excellent communication, negotiation, and stakeholder management skills
Ability to collaborate effectively across cross-functional teams and influence decision-making
Strategic thinker with a results-oriented approach and a strong focus on business growth
Experience in identifying and evaluating new market opportunities with a proactive mindset
High ownership, leadership capability, and ability to operate in dynamic and competitive environments
Passion for innovation and leveraging data-driven insights to drive impactful marketing outcomes