Re‑architecting U.S. healthcare demands speed, precision, and an obsession with details. Cadence is building a remote care delivery system that keeps older people healthy, out of the hospital, and at home. By pairing each patient with a dedicated clinical team that reviews their health every day, versus every few months, we catch issues early and intervene before they escalate. The result: measurably better outcomes for patients and less administrative burden for clinicians.

Today, Cadence supports tens of thousands of active patients nationwide. Our AI‑powered system and scalable clinical model enable proactive, population‑level care. We’re among the fastest‑growing companies in healthtech, and we’re just getting started.

Cadence’s 2025 Outcomes Report highlights a breakthrough year in proactive care, with 74,000 patients supported, more than 84,000 clinician hours saved, and industry-leading improvements in clinical outcomes and system efficiency. Our engineering and clinical teams played a central role in delivering this scale and impact. Read the full report here.

The Role

We are looking for a strategic and execution-oriented Patient Marketing Manager to own the member engagement and retention journey across Cadence programs. This role sits at the intersection of lifecycle marketing and content creation. Your customers are all patients enrolled in Cadence programs through their provider and health system, and success is measured by how well they stay engaged, the trust they build in the program, and whether they continue taking the actions that help them stay connected to the care they receive from Cadence and their provider over time.

This person will own the patient communications experience after enrollment, building campaigns that help patients understand the value of the program, complete key next steps, stay motivated, and re-engage when participation drops off. You will write the messaging, build the journeys, monitor performance, and continuously improve what we send and when we send it.

You’ll work across Marketing, Clinical Operations, Product, and Growth to translate program strategy into clear, empathetic, high-performing patient communications. This is a hands-on role for a true doer: someone who can write strong patient-facing content, build lifecycle campaigns in tools like Iterable, Lob, Twilio, Regal, and Cadence’s custom journey-building systems, stay close to the data, and figure out which lever to pull next.

What You’ll Do

Own the post-enrollment member engagement and retention strategy across activation, education, engagement, and win-back
Build and optimize journeys across email, SMS, print, app, and other channels to keep members active in Cadence programs over time
Write and refine patient-facing content in the Cadence brand, including automated campaign copy, educational messages, and program communications
Build and manage journeys in Iterable, Lob, Twilio, Regal, and Cadence’s custom journey-building tools
Monitor conversion and engagement metrics, identify drop-off points, and use testing and segmentation to improve performance
Pull your own data and make practical recommendations about what to change next across channel, timing, audience, and message
Partner closely with Clinical Operations and Product to turn care workflows, new features, and program updates into clear, action-oriented messaging
Develop campaigns that reinforce program value, answer common questions, reduce confusion, and build trust with patients managing chronic conditions
Apply behavioral science and patient empathy to improve adherence, retention, and long-term participation
Create scalable frameworks, reusable content modules, and campaign playbooks that support growth across multiple health system partners
Communicate performance, insights, and recommendations clearly to internal stakeholders and cross-functional partners

What You’ll Need

4–7 years of experience in lifecycle marketing, customer engagement, content marketing, or CRM, ideally in healthcare, digital health, health tech, or other highly regulated consumer environments
Strong hands-on experience building and optimizing multi-step lifecycle campaigns, not just briefing or overseeing them
Excellent writing and editing skills, with the ability to turn complex healthcare concepts into clear, empathetic, motivating patient communications
Proven ability to connect content decisions to business results by tracking metrics, spotting drop-off, and iterating based on performance data
Comfort pulling your own data and using it to evaluate campaign effectiveness, prioritize opportunities, and recommend the next best action
Experience working cross-functionally with Product, Operations, Clinical, and Growth teams to bring campaigns to life
Strong judgment and attention to detail, especially in environments where clarity, accuracy, and patient trust matter
Ability to thrive in ambiguity and build from scratch in a fast-moving environment
Familiarity with AI-enabled tools and a practical instinct for using them to speed up content development, personalization, and testing

Why This Role Matters

This role is central to how Cadence delivers a strong patient experience
The right person will help patients feel supported, informed, and motivated throughout their journey, while staying deeply connected to their provider and health system
It is a rare opportunity to own both the content and the lifecycle engine behind meaningful patient engagement at scale

WHO WE ARE:

We move fast, raise standards, and own outcomes. We hire drivers, not passengers – people who take initiative, solve problems, and sweat the details because lives depend on it. Momentum matters in healthcare where slow decisions cost lives. At Cadence, we set a high bar and back each other relentlessly to clear it. If you’re ready to do the best work of your career and make a real impact in healthcare, join us.

WHAT YOU’LL GET:

Autonomy to tackle big, complex problems that matter
An opportunity to improve lives every single day
A chance to shape a category‑defining company at scale
Medical, dental, and vision insurance
Competitive total compensation and meaningful equity
TelaDoc (virtual primary care)
National and local discounts powered by TriNet
Unlimited PTO and paid holidays
Remote equipment setup and home office stipend
Paid Parental Leave
401K and 401K match
Charitable Donation Match program
Location: Remote

NoteworthyOur job titles may span more than one career level. The base pay for this role typically ranges between $115,000 – $180,000 annual base salary. The actual base pay is determined by a variety of factors, including experience, skills, training, and business needs. Compensation may vary based on market location and is subject to change.

Cadence is committed to equal opportunity and fairness regardless of race, color, religion, sex, gender identity, sexual orientation, nation of origin, ancestry, age, physical or mental disability, country of citizenship, medical condition, marital or domestic partner status, family status, family care status, military or veteran status or any other basis protected by local, state or federal laws.

A notice to Cadence applicants: Our Talent team only directs candidates to apply through our official careers page at https://www.cadence.care/our-team. Cadence will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. We receive all applications through our website and anyone suggesting otherwise is not with Cadence.

Marketing Manager, Patient Engagement