Events Specialist

Location: London, UK
Reporting to: Manager Events EMEA

🌍 Genetec - Protect the everyday

We are a global Canadian company with a broad solutions portfolio that encompasses security, intelligence, and operations. We serve customers within a wide range of industries including transportation, education, and government. At Genetec we embrace open communication, creativity, and continuous learning to allow everyone to flourish in their own unique career paths.

Our network, of over 2400 people globally, is made up of diverse individuals who are passionate about their work and open to trying new ideas. We prioritize the success and well-being of our employees, proven by our Internal Engagement Survey results of 4.4/5.

Discover Genetec's work environment and lively culture in this video!

💡 The role :

The Events Specialist, EMEA is responsible for planning, managing, and executing the regional events program across EMEA. This includes roadshows, tradeshows, and niche regional events that support pipeline generation and brand visibility.

Reporting to the Events Manager, EMEA, this role works closely with regional marketing, sales teams, and corporate stakeholders to deliver high-impact events aligned with regional marketing strategy. The primary objective is to drive qualified leads and ensure a strong, consistent brand presence across all events.

🔎 What your day will look like:

Event Planning & Execution

Manage all elements of the events program including logistics, staffing, operations, vendors, production, and branding
Plan and execute regional roadshows, tradeshows, and niche events across EMEA
Ensure a consistent and high-quality on-brand presence at all events
Provide on-site event support and oversee execution

Strategy & Program Management

Align the events program with regional marketing strategy and business objectives
Ensure adherence to corporate brand guidelines across all event activities
Develop and implement event guidelines to support regional marketers
Host pre-event planning and post-event review sessions to optimize performance

Lead Management & ROI

Develop and execute lead management strategies for each event
Ensure proper tracking, follow-up processes, and reporting to measure ROI
Drive pipeline generation through effective event execution

Budget & Vendor Management

Plan, manage, and track event budgets
Negotiate costs with suppliers, vendors, and agencies
Manage relationships with external partners to ensure successful delivery

Cross-Functional Collaboration

Collaborate with regional marketing, sales teams, product teams, and corporate events
Work closely with technology partners and key stakeholders
Ensure seamless coordination across all teams involved in event execution

🌟 About you:

We invite you to apply even if you happen to not meet every requirement. We provide training and support to help you reach your full potential within this role.

3+ years of experience in marketing and/or event management
Proven experience managing and tracking significant budgets
Strong communication skills with the ability to engage stakeholders at all levels
Ability to work independently and collaboratively in a matrixed organization
Experience managing vendor and agency relationships
Highly organized with strong attention to detail
Calm, confident, and able to perform in fast-paced environments
Passion for events, branding, and lead generation
Ability to manage multiple events simultaneously
Willingness and enthusiasm for frequent travel and on-site event support
English: Professional business proficiency (required)

💥 Technical proficiency

Proficiency in Microsoft Office Suite
Experience with CRM systems, data management, and marketing automation tools

💎 Even better if you have these assets:

Additional European languages are a strong plus

Genetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds.

🏆 4.5/5 agreed in our Internal Engagement “People of all age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are valued here.”

To learn more about us, visit our website!

EMEA Events Specialist