Sales & Route-to-Market Analytics Consultant

Role Overview

We are looking for a solution-oriented Sales / Route-to-Market (RTM) Analytics Consultant to strengthen Lingaro’s Commercial Analytics Practice. This role is ideal for someone who thrives in designing analytics solutions end-to-end — from framing the business problem and defining the analytical approach, to shaping scalable data products that can be deployed across markets. You will sit at the intersection of business, analytics, and technology, playing a critical role in solution architecture, use-case design, and industrialization of RTM analytics offerings for global consumer goods clients.

Key Responsibilities

Own Solution Design & Architecture

Lead the solutioning of Sales & RTM analytics use cases, including:

Sales performance & productivity dashboards

Sales force effectiveness and coverage models

Distributor / wholesaler performance solutions

Outlet universe, numeric & weighted distribution analytics

Territory, route, and channel optimization use cases

Define end-to-end solution blueprints: data inputs, metrics, analytical logic, outputs, and business actions.

Translate Business Problems into Scalable Analytics

Work closely with client sales, GTM, and trade marketing teams to frame business questions and success criteria.

Convert business needs into clear analytical requirements and user stories that can be industrialized.

Ensure solutions are actionable, repeatable, and scalable across countries or regions.

Drive Industrialization & Reusability

Contribute to building reusable RTM accelerators, data models, KPI frameworks, and analytics templates.

Standardize metrics, logic, and reporting structures to enable faster deployments and consistent insights.

Partner with engineering and data science teams to ensure solutions are robust, automated, and production-ready.

Partner with Delivery & Technology Teams

Act as the solution owner during delivery, ensuring alignment between business intent and technical implementation.

Review analytical logic, dashboards, and outputs to guarantee business relevance and quality.

Support testing, validation, and rollout of solutions.

Support Pre-Sales & Client Solutioning

Play an active role in pre-sales solution design, including:

Shaping solution approaches

Developing POVs and demo use cases

Estimating scope and effort

Support client pitches by articulating how analytics will solve concrete sales and RTM problems.

Build RTM Analytics Capability

Contribute to internal documentation, playbooks, and best practices for RTM analytics.

Required Experience & Skills

Domain & Solutioning Experience

5–7 years of experience in analytics consulting, CPG, or sales analytics roles.

Strong hands-on experience designing Sales / Route-to-Market analytics solutions, such as:

Sales force KPIs and productivity models

Distribution, coverage, and outlet segmentation

Channel and customer performance frameworks

Proven ability to move from business problem → analytics design → scalable solution.

Analytics & Technology Foundation

Strong analytical foundation with experience working on multi-source sales and distribution data.

Comfortable defining KPI logic, data transformations, and analytical workflows.

Experience working with analytics and BI tools (e.g. SQL, Python, Power BI, Tableau, or similar).

Familiarity with data pipelines, automation, and analytics product concepts is a strong plus.

Consulting & Communication Skills

Strong solution storytelling skills — able to explain what the solution does, why it matters, and how it drives action.

Ability to work with senior business stakeholders while coordinating closely with technical teams.

Structured, pragmatic, and impact-focused mindset.

Language

Fluent in English.

About the Commercial Analytics Practice at Lingaro

Lingaro’s Commercial Analytics Practice designs and delivers AI-powered analytics solutions that help global consumer goods companies improve how they go to market. Our Go-to-Market & Sales Analytics pillar focuses on turning complex sales and distribution data into scalable decision tools used daily by commercial teams. We build solutions — not just analyses — spanning Sales Effectiveness, Distribution Analytics, Route Optimization, and Growth Enablement, with a strong emphasis on industrialization and reuse across markets.