Senior Manager, Consumer Lifecycle Marketing, New Verticals + Occasions

Senior Manager of Consumer Lifecycle Marketing for New Verticals & Occasions, you will lead two distinct but highly complementary teams: New Verticals and Occasions. Own and evolve the lifecycle strategy across both New Verticals and Occasions, balancing always-on engagement with high-impact, time-bound campaigns. Lead and develop two teams of Lifecycle Marketers, providing clear direction across distinct operating cadences while ensuring consistency in quality, experimentation, and performance. Define how New Verticals lifecycle programs integrate with and amplify key seasonal moments. Oversee the end-to-end CRM strategy for New Verticals, including campaign and journey design, offer strategy, audience segmentation, and cadence optimization. Oversee the planning and execution of Occasions campaigns, including campaign calendars, creative strategy, promotional moments, and cross-channel orchestration. Lead the development of annual and quarterly lifecycle marketing plans, aligning to both ongoing business goals and key seasonal peaks. Establish and scale testing frameworks across both teams, including audience strategy, messaging, offer testing, and measurement approaches. Analyze performance across initiatives, translating insights into actionable strategies that improve order frequency, engagement, and revenue. Drive creative ideation and iteration, partnering with internal creative teams to continuously improve performance and customer experience. Partner closely with Strategy & Operations, Product, Product Marketing, Analytics, Brand, and Marketing Operations to build and execute cohesive lifecycle strategies. Serve as the primary advocate for New Verticals and Occasions within Retention Marketing, influencing roadmaps, tooling, and investment priorities.