What will you do?

• Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth
• Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas
• Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience
• Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success
• Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content
• Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences