We’re hiring a Lifecycle Marketing Specialist to join our growing lifecycle team to help design, build, and optimize lifecycle messaging programs across the customer journey. This role translates lifecycle opportunities into scalable campaigns, behavior-triggered messaging, and structured experiments that improve activation, engagement, retention, and expansion. You’ll work closely with product, design, copy, data, and marketing partners to launch messaging that helps customers succeed with doola. This is a hands-on role for someone comfortable building campaigns inside lifecycle platforms and owning execution from concept through launch and iteration.