We’re looking for a Product Marketing Manager to own and optimize our web funnels in a classic cross-functional setup (design + dev + QA). This role is focused on growth, monetization, and experimentation. You’ll work closely with UA, Creative, and Product teams to increase ARPU, LTV, and overall funnel performance.

Responsibilities:

• Own web funnel optimization across all traffic sources (Meta, Applovin, TikTok etc.)
• Run A/B tests to improve ARPU, CVR, and LTV
• Launch and validate new funnels for new sales angles
• Build and prioritize a backlog of growth hypotheses
• Align product experience with marketing promises
• Collaborate with design, development, and QA teams on implementation
• Work with localized funnels
• Conduct market, competitor, and audience research to generate growth insights

Requirements:

• 2+ year of experience in Product Marketing / Growth / Monetization (B2C)
• Strong understanding of funnel metrics and subscription economics
• Experience running A/B tests and measuring impact
• Data-driven mindset and strong analytical thinking
• Experience working with analytics tools (Amplitude, Tableau, or similar)
• Experience working with paid traffic products
• Ability to define hypotheses and prioritize experiments
• Comfortable working with dashboards and CR analysis
• Experience working cross-functionally with design and development teams

Nice to have:

• Experience launching new sales angles or positioning experiments
• Experience working with web funnel builders
• Basic understanding of no-code tools or frontend logic
• Interest in fashion, style, or visual aesthetics

Working conditions:

• Remote or Hybrid work. The choice is yours!
• Sport and education compensations (75%)
• Psychologists compensation (70%)
• Language courses compensation
• Coworking compensation
• Health insurance
• 100% Sick Leave Compensation
• Team buildings 2 times a year
• Merch
• Birthday presents
• Time-off Policy — unlimited Out of office days