Why Flux

Flux is taking the hard out of hardware, by developing the first AI Hardware Engineer. Our goal is to democratize the ability to create bleeding edge hardware, and revolutionize how electronics are designed and built around the world.

About the role

Flux is building the default starting point for hardware design. We are hiring a Senior Product Marketing Manager to own positioning, narrative, and launches so Flux is consistently understood and compelling across every surface and channel. You will report to the COO and work closely with product, design, and the GTM team.

What you will do

• Own positioning and messaging: value props, proof points, competitive framing, and copy standards

• Lead product launches end-to-end: briefs, narratives, assets, timelines, and channel coordination

• Align GTM channels around one story: paid, SEO, lifecycle, social, community, and sales surfaces

• Define segmentation and packaging messaging as Flux evolves (example: Starter vs Pro)

• Build reusable systems: messaging libraries, launch playbooks, FAQs, objection handling, and copy blocks

• Partner with product and design to improve key conversion surfaces where narrative meets experience

What we are looking for

• Proven PMM experience for technical users (PLG, devtools, technical SaaS, or similar)

• Exceptional writing, editing, and narrative skill with strong taste

• Track record of running launches and coordinating across multiple teams

• Ability to align channel owners without owning their execution

• Comfort operating in ambiguity and building systems from scratch

Nice to haves

• Experience marketing to hardware engineers or adjacent technical communities

• Experience with segmentation and tier narratives (Starter vs Pro, packaging, upgrades)

• Background in fast-shipping product orgs with frequent launches

• Experience partnering closely with lifecycle marketing and onboarding systems