ATL Marketing Manager (f/m/x)

Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube. Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing. Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools. Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth. Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners. Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery. Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts. Identify, test, and scale new offline and online channels to fuel continuous growth for both brands.