Senior Customer Lifecycle Specialist
FeverFever

Senior Customer Lifecycle Specialist

About the role

  • You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels  (with specific focus on email, push notifications and in app messages).
  • You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art.
  • You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness.
  • You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives.

About You

  • You have 3+ years minimum experience working in Digital Marketing and CRM, mobile and web environments.
  • You have experience working with Salesforce Marketing Cloud.
  • You have experience with ESPs (Mailchimp, Sendgrid, etc).
  • Proficient in HTML.
  • Good copywriting skills.
  • You are able to develop & optimise CRM flows to drive revenue.
  • You know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights.
  • You are commercially savvy, analytical and data-driven.
  • You have experience in A/B testing and dynamic templates.
  • You are an organized, responsible and proactive person.
  • You have the ability to optimize, prioritize and organize your time.
  • You have the ability to carry out a high pace of work.
  • You are able to communicate in English in a fluent way.
  • You know how to potentiate the team-work and keep everyone in the team motivated.

Benefits & Perks

 

  • Attractive competitive salary 
  • Opportunity to have a real impact in a high-growth global category leader
  • 40% discount on all Fever events and experiences
  • Pension plan
  • Home office-friendly
  • Responsibility from day one and professional and personal growth
  • Great work environment with a young, international team of talented people to work with!
  • Health insurance

 

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