We are seeking a Content Marketing Manager to help build and scale LaunchDarkly’s content engine, creating high-impact content that drives awareness, engagement, and pipeline across technical audiences. This person will plan, create, and optimize content across the full buyer journey, with the goal of driving awareness and preference for LaunchDarkly, progressing buying decisions, and driving retention and advocacy among LaunchDarkly customers.

The ideal candidate has strong editorial and storytelling skills, a deep understanding of technical audiences, a proven ability to collaborate cross-functionally with subject matter experts, and a passion for building a modern, insight-driven content program from the ground up.

Responsibilities:

• Own the end-to-end content strategy across formats, including research reports, long-form guides, blog posts, video, webinars, and interactive content—ensuring consistency in narrative and quality.
• Plan and deliver a cohesive, cross-channel content roadmap in close partnership with Docs, Developer Relations, Product Marketing, Social, and Video teams.
• Write and develop content grounded in a deep understanding of key audiences, especially developers, engineering managers, and buyers/decision-makers.
• Partner closely with subject matter experts (engineers, PMs, DevRel, executives) to extract insights and translate expertise into high-quality content.
• Create full-funnel content plans, spanning problem discovery (research and insights), solution-oriented thought leadership, product and use case content, and customer stories/case studies.
• Leverage AI tools to mine insights from customer calls, community discussions, product usage data, and support trends to inform content strategy, validate ideas, and scale production—while maintaining high standards for accuracy, originality, and value.
• Build and manage repeatable content workflows that enable cross-functional contributors to participate effectively, including briefing, editing, and review processes.
• Measure and report on content performance across the funnel, tying efforts to business outcomes such as pipeline, product adoption, and customer expansion—not just traffic or engagement.