We are looking for a strategic and creative Digital Marketing Specialist to drive online engagement and lead generation. The ideal candidate will have expertise in digital marketing, social media, website design / optimization and content strategy. This role requires a balance of analytical skills, creativity, and industry compliance knowledge to effectively connect with our target audience.

TASKS:

Social Media Strategy & Management: Develop and execute targeted social media campaigns (LinkedIn, Facebook, Twitter, YouTube) to engage pre-retirees and retirees in academia, providing valuable insights on retirement planning, tax strategies, and wealth preservation.
Content Creation: Craft compelling blog posts, newsletters, videos, and infographics that educate higher education professionals on financial planning topics, such as retirement income strategies, pension maximization, and investment management.
Digital Advertising: Run paid ad campaigns on platforms like Facebook, Google Ads, and LinkedIn to attract high-net-worth educators nearing retirement.
Email Marketing & Lead Nurturing: Create automated email sequences to guide prospects through their retirement planning journey, providing personalized content and financial insights.
SEO & Website Optimization: Enhance website content to improve search rankings and ensure seamless user experience for prospective clients researching retirement planning.
Webinars & Virtual Events: Promote and manage online workshops tailored for educators approaching retirement, leveraging digital marketing strategies to maximize attendance and engagement.
Compliance & Financial Regulations: Ensure all marketing materials adhere to financial industry regulations, maintaining transparency and trust with the audience.
Analytics & Reporting: Track and analyze campaign performance, leveraging insights to optimize marketing efforts and increase conversion rates.
Collaboration with Advisors: Work closely with financial advisors to align marketing efforts with client needs and business goals.

QUALIFICATIONS:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
3+ years of experience in digital marketing, preferably within financial services or wealth management.
Strong knowledge of social media marketing, content strategy, and paid digital advertising.
Experience with Google Analytics, HubSpot, Meta Business Suite, and SEO tools.
Familiarity with retirement planning, pensions, and tax strategies relevant to educators.
Excellent copywriting, storytelling, and video marketing skills.
Understanding of compliance requirements in financial services marketing.
Strong analytical mindset and ability to make data-driven decisions.
Open to working night shifts

Digital Marketing Specialist | Virtual Assistant