Pulley

Pulley is a scalable equity management platform built for founders and finance teams. It centralizes cap table management, 409A valuations, and ASC 718 compliance, with in-house reporting and accounting integrations. The product supports fundraising modeling (dilution, SAFEs, exits), equity issuance, and advanced LLC ownership tracking, with employee portals for visibility. It also enables capital transactions and liquidity programs (via Nasdaq Private Market) integrated with the cap table. Pulley emphasizes transparent pricing and a policy of not monetizing customer data, and offers managed services with dedicated equity administration managers who can handle cap table tasks as an extension of the team.