Role Overview

We’re looking for a Director of Performance Marketing to own and scale our acquisition engine across paid and organic channels. This role is responsible for driving measurable growth through SEM, SEO/AEO, our website, paid social, third-party media, and emerging channels like OOH, while ensuring strong return on investment and pipeline impact.

You will translate high-level growth strategy into data-driven, multi-channel execution, optimizing performance across the full funnel. This role combines strategic leadership, hands-on execution, and operational excellence, with a strong emphasis on leveraging AI and automation to increase efficiency and scale.

Key Responsibilities

Performance & Growth Strategy

Own the strategy and execution of performance marketing programs across our website, SEM, SEO/AEO, paid social, OOH, and third-party media
Develop and execute acquisition strategies to drive pipeline, revenue, and efficient CAC
Identify new growth opportunities across channels, audiences, and markets
Define KPIs, measurement frameworks, and testing strategies to continuously improve performance

Channel Ownership & Execution

Lead SEM strategy, budget allocation, and execution (Google Ads and other platforms)
Own and scale SEO and AEO programs to drive organic growth and visibility
Manage and optimize paid social and third-party media buys, ensuring performance and alignment with goals
Oversee OOH and non-digital channels, including vendor management and performance tracking where possible
Ensure campaigns are properly built, tracked, and optimized across all channels

Campaign & Funnel Optimization

Partner with Growth Marketing and Content Marketing to translate strategy into high-performing campaign plans
Optimize conversion paths across website, landing pages, and forms to improve engagement and conversion rates
Own campaign setup including audiences, segmentation, tracking (UTMs), workflows, and integrations
Continuously test messaging, targeting, and channel mix to maximize impact

Analytics & Performance Measurement

Own performance reporting across all acquisition channels, focusing on pipeline and revenue impact
Build and maintain dashboards to track campaign performance, ROI, and funnel conversion
Provide insights and recommendations to improve efficiency and scale
Partner with RevOps to ensure data accuracy, attribution, and system integrity

AI & Operational Excellence

Leverage AI and agentic tools to improve campaign execution, optimization, and productivity
Design and optimize workflows, processes, and systems to increase team efficiency
Evaluate and manage marketing tools and platforms (e.g., Google Ads, LinkedIn, HubSpot, Webflow, etc.)
Ensure seamless integration across systems and channels

Cross-Functional Collaboration

Partner closely with Growth Marketing, ABX, Content, and RevOps to align on strategy and execution
Coordinate with internal teams and external partners to ensure campaigns launch on time and perform effectively
Maintain strong communication with stakeholders on plans, progress, and results

What We’re Looking For

8–12+ years of experience in performance marketing, growth, or acquisition roles
Proven track record of driving growth through paid media and organic channels
Deep expertise in SEM, SEO, paid social, and performance analytics
Experience managing budgets, media buying, and ROI optimization
Familiarity with OOH and third-party media channels is a strong plus
Strong analytical mindset with experience in attribution, reporting, and funnel optimization
Hands-on experience with tools like Google Ads, LinkedIn Ads, HubSpot, Webflow, analytics platforms
Experience leveraging AI tools to improve marketing performance and efficiency
Excellent cross-functional collaboration and communication skills
Ability to operate both strategically and tactically in a fast-paced environment

Why This Role Matters

This role is critical to building a scalable, efficient growth engine. You’ll directly impact how we acquire customers, optimize spend, and drive revenue—while helping shape a modern, AI-first approach to performance marketing.