The opportunity: We are seeking a strategic, results-oriented Director of Growth Marketing & Acquisition to lead and scale our acquisition engine across both our D2C and B2B channels. This is a high-impact leadership role for a growth expert who can bridge the gap between high-level strategy and tactical execution in a fast-paced, scaling startup environment.

You will be responsible for the vision and performance of both organic and paid growth initiatives while managing a significant multi-million dollar budget and leading a high-performing team to hit ambitious goals.

This hybrid opportunity is based out of our NYC office, reporting directly into our VP of Growth Marketing.

What you’ll do:

• Strategic Leadership: Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships
• Team Management: Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance
• Full-Funnel Ownership: Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms
• Build and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels)
• Funnel & Conversion Optimization: Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention)
• Budget & ROI Accountability: Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)
• Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI
• Innovation: Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market

What you’ll bring:

• 8+ years of growth marketing experience, with at least 3+ years in a leadership/people management role
• Proven track record at a high-growth, scaling startup, successfully overseeing both D2C and B2B initiatives
• Deep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month.
• Experience building and leading teams, with a focus on professional development and performance management
• Strong analytical chops with the ability to translate complex data into actionable strategic insights
• Exceptional creative instincts and experience leading creative strategy to drive conversion

Bonus points if:

• You’ve worked in EdTech, healthcare, or another mission-driven D2C industry

Interview Process:

• Introductory call with Talent Acquisition team member
• Interview with Hiring Manager
• Take-Home Assignment
• Virtual Panel Interview
• On-Site Panel Interview

Benefits and Compensation:

• Meaningful Equity Stake
• Subsidized Medical, Dental, and Vision insurance plan options
• 401(k)
• FSA, HSA and commuter benefits
• Open vacation policy, including: * Guidance of 15 days PTO annually * Stepful closed the last week of December * 15 work-from-anywhere days * 10 public holidays observed for 2026

The target base salary range for this opportunity is $180,000 - $210,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.