B2B Marketing Specialist is responsible for developing and executing marketing strategies that drive sales to B2B partners in France and Maghreb.

Responsibilities:

Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution, managing campaigns that promote Ajax products within the framework of the Regional Business Plan.
Drive B2B marketing activities: promotions, exhibitions, seminars, webinars, certification courses, case studies, presentations, trade marketing activities, professional media publications, motivation programs, etc.
Report on the performance of marketing campaigns and make adjustments to increase efficiency.
Develop and update marketing materials; contribute to the creation of partner development tools by presenting regional market needs and features.
Monitor the implementation of marketing policies in the distribution channel, ensuring delivery of all existing marketing materials and tools (created by Ajax HQ) to business partners.
Conduct deep analysis of partners’ businesses and local market insights to generate ideas for growing Ajax’s share and sales with each partner.
Collaborate with marketing, product, and sales managers on the partner side to strengthen Ajax’s presence and sales.
Ensure effective collaboration and coordination across internal and external stakeholders.
Gather regional product feedback and needs, sharing information with the R&D team.
Manage marketing budgets and oversee the project approval process.
Hold regular meetings with partners and maintain close alignment with the sales team.

Requirements:

3+ years of experience in B2B marketing, ideally in a fast-paced or growth-oriented environment
Fluent English and native-level French (both written and spoken)
Background in the security industry is a strong advantage
Proven track record in planning and executing successful product, service, or market launches, with strong cross-functional collaboration and leadership skills
Deep understanding of multichannel marketing strategies and the full marketing mix
Demonstrated success in delivering commercially impactful marketing projects
Proactive, open-minded, and results-driven professional with an ambitious yet easy-going approach
Willingness to travel across France

Personal qualities:

We offer:

Opportunity to work with the most recognized security system and develop your career
Competitive wages - and a transparent motivation system
A strong and well-coordinated team of professionals
Ambitious tasks and challenges
Freedom to make decisions and implement ideas

B2B Marketing Specialist (France)