Amazon Brand Development & Launch Manager

Are you an Amazon expert with a passion for creating and scaling winning products? Our client, an international company selling beauty products in the USA, is looking for a highly strategic and execution-driven Amazon Manager to take full ownership of its Amazon brand management and new product development and launch processes. In this role, youll lead everything from market validation to top-ranking execution, ensuring each launch is set up for explosive success in the US marketplace. Youll also drive growth for existing products through continual optimization and data-backed decisions. If you have a proven track record of successful Amazon launches, deep knowledge of the platform, and a hands-on approach to scaling products, we want to connect with you. Key Responsibilities Lead the end-to-end Amazon product development process: from market research and validation to launch and post-launch optimization. Develop and execute standardized, scalable launch SOPs. Own Amazon launch strategy, including listing creation, PPC, pricing, inventory, and reviews. Collaborate closely with product development, creatives, and operations teams to bring products to market effectively. Oversee the creation of SEO-optimized, conversion-focused product listings using keyword research and competitor analysis. Launch products with a clear focus on early momentum: sales velocity, review generation, and keyword ranking. Utilize tools like Helium 10, Keepa, Data Dive, and others to support data-driven decision-making throughout the lifecycle. Monitor products performance daily, making agile adjustments to improve KPIs. Strategize and implement initial PPC campaigns, budget allocation, and ASIN targeting to gain visibility fast. Plan inventory based on launch timelines, velocity estimates, and restock strategies. Conduct detailed post-launch analysis to extract insights and apply them to future launches. Identify and mitigate launch-related risks (e.g., hijackers, suppression, stockouts). Support and mentor internal team members on launch best practices and innovation.