The Digital Marketing Specialist supports the execution and optimization of Smartsheet’s global paid demand programs across paid social and search channels. This is an execution-focused role designed for an experienced paid media professional who enjoys working hands-on with campaigns, data, and creative, and who wants to grow their skills within a performance-driven marketing organization.

What You’ll Do

Paid Media Execution

• Setup, launch, and manage paid campaigns across paid social (e.g., LinkedIn Ads) and paid search (Google Ads, Microsoft Ads).
• Manage audience segmentation, campaign structuring, budget pacing, and creative rotation to hit demand generation targets.
• Optimize campaigns to drive maximum ROI based on performance data and inputs from the Senior Manager and paid media leads.

Creative Testing & OPtimization

• Upload and manage ad creative, copy variations, and campaign assets across platforms.
• Run A/B tests across ads, audiences, and formats, report on performance make recommendations for future changes
• Ensure campaigns follow naming conventions, QA standards, and documentation guidelines to enable accurate measurement

Landing Page & Web Support

• Support updates to campaign landing pages within Smartsheet’s CMS (Drupal), including content updates and QA.
• Partner with web and content teams to ensure pages are properly linked, tracked, and aligned with campaign goals.
• Identify and troubleshoot issues related to landing pages and conversion tracking.

Performance Monitoring & Reporting

• Conduct performance analysis, flag issues and translate complex data into clear, actionable insights for senior leadership and stakeholders.
• Develop and maintain reports and dashboards showcasing Paid Media performance and impact in partnership with Marketing Operations and Analytics.
• Monitor campaign results and identify performance trends to inform ongoing optimization.

Operational Excellence

• Follow established workflows, processes, and QA checklists.
• Define, document, and champion operational best practices, workflows for the paid media team.
• Stay current on platform updates and evolving paid media best practices.
• Participate in other key initiatives in support of the department KPIs
• Other role responsibilities as assigned.

What You Bring

• 5+ years of experience in digital marketing, paid media, or performance marketing in a B2B environment
• Hands-on experience with paid social and/or paid search platforms (LinkedIn Ads, Google Ads, Microsoft Ads) executing and managing campaigns
• Experience with paid media targeting, bidding, budgets, and creative testing.
• Comfort working with data and performance metrics, with ability to turn data into actionable optimizations.
• Experience supporting or updating landing pages in a CMS (Drupal preferred).
• Strong attention to detail and ability to follow structured processes.
• Clear communicator with a collaborative, team-oriented working style.
• Interest in developing deeper expertise in paid media and demand generation.
• Fluency in English and eligibility to work in India on an ongoing basis.