Sales Development Representative, SMB | India

The Sales Development Representative plays a critical role in driving top-of-funnel growth across a defined segment or product. This role is responsible for identifying, engaging, and qualifying prospective customers through inbound and outbound prospecting. By uncovering client needs, educating prospects, and generating qualified opportunities, the SDR directly contributes to pipeline development and overall revenue performance. The position requires strong communication skills, curiosity, and the ability to operate in a fast-paced, high-growth environment.

Responsibilities

• Generate new business opportunities through inbound and outbound prospecting, including email, phone, social channels, events, and campaigns.
• Identify, research, and qualify prospective clients by understanding their needs, challenges, and readiness to engage with sales.
• Create and execute outreach sequences, including personalized email campaigns and cold-calling to map and penetrate accounts.
• Engage existing customers as needed to identify cross-sell or expansion opportunities across a defined segment or product (as applicable to the team).
• Educate and nurture leads to progress them toward a qualified meeting or next step in the buyer journey.
• Maintain accurate and up-to-date lead and activity data in CRM and sales engagement tools.
• Collaborate with Account Executives to ensure smooth and effective handoff of qualified opportunities.
• Partner with Sales, Marketing, and other teams to continuously refine lead-generation processes, messaging, and workflow improvements.
• Achieve or exceed monthly and quarterly targets for qualified meetings, Sales Qualified Opportunities, and pipeline contribution.
• Participate in ongoing training, coaching, and skill development.