We are looking for a Social Media Manager who thrives in fast-paced environments and has a deep understanding of multicultural and immigrant audiences. The ideal candidate is fluent in Spanish, up-to-date with the latest social media trends, and comfortable posting content personally across Facebook, Instagram, LinkedIn, X, and TikTok. Experience with user-generated content (UGC) is highly valued.

In this role, the Social Media Manager will lead a team consisting of a designer, content creator, and community engagement specialist to grow our brand voice, drive storytelling, and build authentic connections with our audience.

Key Responsibilites:

• Develop and execute a strategic social media vision that resonates with our immigrant audience.
• Lead content creation, scheduling, and posting, personally managing posts when needed, and tailoring strategies for each platform.
• Curate and manage UGC campaigns and influencer collaborations to boost authenticity and engagement.
• Monitor analytics, optimize performance, and present regular reports with actionable recommendations.
• Stay up-to-date with social media trends, emerging platforms, and platform-specific best practices.
• Collaborate with internal and external teams to ensure alignment across marketing, brand, products and content strategies.

Qualifications:

• Fluent in Spanish with a deep understanding of multicultural audiences. This is a must, no exceptions.
• 5+ years of experience managing social media accounts, preferably in multicultural or immigrant-focused markets.
• Creative, innovative, and able to generate engaging content ideas for each platform.
• Experience with UGC campaigns and influencer management.
• Proficient with key social media tools and platforms, strong skills in analytics and reporting. 
• Experienced in leading social media teams, including designers and content creators, with a keen visual sensibility.
• Knowledgeable about emerging platforms and current content trends.
• Strong communication skills, a humble and approachable demeanor, and a genuine passion for teamwork and collaboration.
• A proactive self-starter with a hands-on approach, strong drive to experiment, collaborative mindset, and a passion for making an impact.

USD 80,000 - 95,000 a year