Staff Product Manager - Onboarding and Activation

Role Summary\n\nAs the Staff Product Manager for Customer Onboarding & Activation, you will own the end-to-end strategy and execution for the "First 30 Days" experience. Your mission is to accelerate Time-to-Value, design personalized onboarding paths, and maximize Trial-to-Paid conversion rates across the HighLevel platform. You will lead cross-functional pods to build scalable, data-driven solutions that turn new sign-ups into power users.\n\nWhat You’ll Do\n\n●Drive Core Metrics: Define and move the needle on onboarding completion rates, activation milestones (by segment), and trial-to-paid conversion.\n\n●Personalize the Journey: Design and deliver tailored product experiences (flows, in-app guidance, and nudges) that guide different user personas to their "Aha!" moment faster.\n\n●Predictive Activation: Partner with Data Science to identify behaviors that correlate with long-term success and build product work-streams to encourage those specific actions.\n\n●Experiment & Iterate: Run high-velocity A/B tests on product pages, onboarding flows, and trial experiences to optimize the conversion funnel.\n\n●Cross-Functional Leadership: Collaborate with Marketing and GTM teams to ensure lifecycle communications are perfectly synced with the in-app experience.\n\n●Mentorship: Coach PMs and APMs on the Growth team, establishing "best-in-class" standards for growth experimentation and user psychology.\n\n●Influence the product roadmap: Collaborate with engineering, design, UX, growth and marketing to prioritise and execute on onboarding & activation-centric initiatives across the platform.\n\n●Voice of the New Customer: Conduct qualitative research and user interviews to translate early-user insights into product requirements and value propositions.\n\nWhat We’re Looking For\n\n●10+ Years of PM Experience: Proven track record in high-growth SaaS, specifically within Growth, Onboarding, or Self-Service funnels.\n\n●Activation Experts: Deep experience in reducing friction, improving "Time-to-Value," and optimizing complex user workflows.\n\n●Data-Driven Mindset: Ability to work with complex usage data, run rigorous experiments, and interpret cohort analyses to define meaningful KPIs.\n\n●Growth Mindset: Ability to thrive in a fast-paced environment where speed of learning is a competitive advantage.\n\n●Influencer: Exceptional communication skills with the ability to align senior stakeholders around a unified growth roadmap.\n\nWhat you’ll get\n\n●Strategic Impact: Opportunity to lead the Onboarding pillar, a top-level business priority.\n\n●Collaborative Culture: Work within a high-energy environment alongside Data Science, Design, and Growth specialists.\n\n●Scale: Influence the next phase of growth for a global platform and build frameworks that will define our future operations\n\nEqual Employment Opportunity Information\nThe company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.