WeekdayWeekday

Key Account Manager (Performance Marketing)

Added 2 months ago

Description

This role is for one of the Weekday's clients

**Salary range: Rs 800000 - Rs 1500000 (ie INR 8 - 15 LPA)

**Min Experience: 3 years

Location: Pune

JobType: full-time

We are looking for a Key Account Manager to act as the focal point and strategy lead for a portfolio of clients, ensuring effective onboarding, strong stakeholder management, driving digital and overall business strategies and owning up cross sale & upsell. The role includes managing a set of clients, creating tailored marketing plans aligned with business goals, and executing cost-effective media strategies across platforms like Google, Facebook, DV360, and Marketplaces. Key responsibilities involve upselling services, analyzing campaign performance, implementing growth hacks, and providing strategic recommendations

Key Responsibilities

  • Act as the main liaison for clients, ensuring smooth onboarding, adoption of products/features, and sustained success.
  • Create and implement strategies aligned with advertiser objectives to promote long-term growth and retention.
  • Collaborate with the team to deliver data-driven insights and recommendations aimed at optimizing campaign performance and maximizing ROI.
  • Work closely with the sales team to uncover expansion opportunities, drive upselling efforts, and enhance advertiser lifetime value.
  • Coordinate with the team to lead post-campaign analysis and reporting, showcasing results and identifying areas for optimization.
  • Partner with product and technology teams to improve automation, measurement, and optimization features for advertisers.
  • Manage relationships with cross-functional stakeholders, serving as the connection between clients, internal teams, and external partners.
  • Oversee and manage 5-7 brands, ensuring the team meets KPIs and maintains excellent stakeholder engagement.

Qualifications

  • Demonstrated experience in driving digital and business strategies for clients, with strong skills in account management focusing on retention and upselling.
  • Proven ability to effectively manage a portfolio of clients.
  • A growth hacker mindset, skilled at identifying and capitalizing on expansion opportunities.
  • Performance-driven, with a clear focus on KPIs related to retention and ROAS.
  • Excellent communication skills and a talent for building strong relationships.

Required Skills

Digital Marketing | Google Ads | Meta Ads | E-commerce Marketing | Q-commerce Marketing | Programmatic Marketing | Affiliate Marketing | SEO Media | Analytics | Performance Marketing | Account Management | Stakeholder Management | Upselling | Cross-selling | ROI Optimization | KPI Management | ROAS | Growth Hacking | Client Retention | Communication

Company

Weekday positions itself as a data intelligence company that aggregates and curates professional data to enable proactive hiring. It provides a searchable database of candidates, multiple hiring models (White glove contingency and Subscription), and outreach tools (email, WhatsApp, phone) powered by AI to improve candidate response rates. The platform emphasizes proactive hiring and has partnerships and integrations to surface and contact candidates.

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