JOB SUMMARY

Growth Leads is a leading online lead generation firm specializing in competitive verticals such as iGaming, Financials, Health, and Communications. We develop high-end websites with quality content, helping customers make informed decisions before signing up or making a purchase. Our success is driven by a customer-first approach, emphasizing quality and usability.

We are seeking an experienced and motivated SEO-Driven US Product Owner to manage one or more of our websites. This role is ideal for someone with a strong background in SEO-driven lead generation, a deep understanding of the US iGaming market, and a proven ability to scale resources via freelancers to drive product growth. As a Product Owner, you will have full commercial and product responsibility, requiring a mix of entrepreneurial thinking and strategic execution.

RESPONSIBILITIES

• Oversee and manage one or more affiliate websites, ensuring their growth and performance.
• Develop and execute strategic SEO and content initiatives to drive traffic and conversions.
• Manage a team of in-house staff and freelancers, overseeing task allocation and quality control.
• Optimize site usability, content strategy, and overall user experience.
• Conduct market and competitor analysis to identify trends and opportunities.
• Monitor performance metrics, prepare reports, and adjust strategies accordingly.
• Develop and manage project budgets, timelines, and resources efficiently.
• Ensure alignment with editorial standards, SEO best practices, and monetization strategies.
• Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques.
• Report directly to the COO

REQUIRED SKILLS & EXPERIENCE

• Minimum 2 years of experience as a project manager in online marketing.
• Expertise in SEO for the US market, including content strategy, UX optimization, CRO, and traffic acquisition.
• Hands-on experience with WordPress and managing content-driven sites.
• Strong understanding of the US iGaming market, ideally with experience building iGaming assets.
• Proven ability to lead and manage small teams effectively.
• Experience in project management methodologies (e.g., Scrum, Agile).
• Native English speaker (American English preferred).
• Creativity in developing new content and marketing concepts.
• Proactive, adaptable, and highly collaborative.

COMPENSATION & BENEFITS

We offer a competitive salary and private healthcare benefits. Our company provides flexible work schedules, a dynamic work environment, and excellent opportunities for learning and professional growth.

If this role aligns with your expertise and ambitions, please send us the following documents:

• A letter of motivation
• A curriculum vitae

We look forward to receiving your application!