We’re hiring a Senior Growth Marketer to lead and build our verticalization growth framework improving product adoption, activation, and expansion across key industry segments.

This is a highly strategic, builder-style role. You will not simply execute campaigns — you will design and implement a repeatable system for driving above-baseline growth in specific industries.

You will spend:

• 50% of your time focused on the Marketing Agency avatar
• 50% expanding into additional priority industries (e.g., Home Services and other high-growth verticals)

Your mission: deeply understand how businesses in each vertical succeed (or struggle) with HighLevel, and create structured, scalable resources that improve their onboarding, activation, and long-term growth.

This role is ideal for someone who can create clarity from complexity, build structure from scratch, and operate with high autonomy.

What You’ll Be Doing:

Vertical Growth Framework

• Build and implement a repeatable framework to drive adoption and growth across priority industries

• Identify vertical-specific friction points and translate insights into measurable growth initiatives

Marketing Agency Vertical (50%)

• Own growth strategy, education, and positioning for the agency segment
• Improve onboarding, activation, and expansion through targeted content and cross-functional initiatives

Expansion Verticals (50%)

• Research and prioritize high-opportunity industries (e.g., Home Services)
• Develop industry-specific playbooks, courses, messaging, and growth strategies

Education & Cross-Functional Impact

• Create scalable training and content that simplifies complex product capabilities
• Partner with Product and Customer facing teams to improve vertical-specific user experience and adoption

Public Speaking & Events

• Represent HighLevel at conferences, meetups, and industry events
• Speak confidently about the product, use cases, and industry growth strategies
• Travel 25% or more to attend and present at events

What You’ll Bring

• Experience building strategy from zero, not just optimizing existing systems
• Strong writing skills with the ability to simplify complex concepts
• Comfort with public speaking, workshops, and customer-facing environments
• Strategic thinking paired with executional excellence
• Ability to operate autonomously and create structure where none exists
• Analytical mindset with the ability to tie initiatives to measurable growth impact
• Comfort influencing cross-functional teams without formal authority

Experience/Education/Certifications Required:

• 5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles
• Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys.
• Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority.

Why HighLevel?

• High-growth company with a devoted user base and a huge market opportunity
• A unique chance to shape not just product marketing, but also education and certification strategy
• Collaborative team culture
• Smart, passionate colleagues and room to lead

The salary range for this position is $89000- $110000 annually.