We’re hiring a Senior Growth Marketer to lead and build our verticalization growth framework improving product adoption, activation, and expansion across key industry segments.

This is a highly strategic, builder-style role. You will not simply execute campaigns — you will design and implement a repeatable system for driving above-baseline growth in specific industries.

You will spend:

50% of your time focused on the Marketing Agency avatar
50% expanding into additional priority industries (e.g., Home Services and other high-growth verticals)

Your mission: deeply understand how businesses in each vertical succeed (or struggle) with HighLevel, and create structured, scalable resources that improve their onboarding, activation, and long-term growth.

This role is ideal for someone who can create clarity from complexity, build structure from scratch, and operate with high autonomy.

What You’ll Be Doing:

Vertical Growth Framework

Build and implement a repeatable framework to drive adoption and growth across priority industries
Identify vertical-specific friction points and translate insights into measurable growth initiatives

Marketing Agency Vertical (50%)

Own growth strategy, education, and positioning for the agency segment
Improve onboarding, activation, and expansion through targeted content and cross-functional initiatives

Expansion Verticals (50%)

Research and prioritize high-opportunity industries (e.g., Home Services)
Develop industry-specific playbooks, courses, messaging, and growth strategies

Education & Cross-Functional Impact

Create scalable training and content that simplifies complex product capabilities
Partner with Product and Customer facing teams to improve vertical-specific user experience and adoption

Public Speaking & Events

Represent HighLevel at conferences, meetups, and industry events
Speak confidently about the product, use cases, and industry growth strategies
Travel 25% or more to attend and present at events

What You’ll Bring

Experience building strategy from zero, not just optimizing existing systems
Strong writing skills with the ability to simplify complex concepts
Comfort with public speaking, workshops, and customer-facing environments
Strategic thinking paired with executional excellence
Ability to operate autonomously and create structure where none exists
Analytical mindset with the ability to tie initiatives to measurable growth impact
Comfort influencing cross-functional teams without formal authority

Experience/Education/Certifications Required:

5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles
Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys.
Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority.

Why HighLevel?

High-growth company with a devoted user base and a huge market opportunity
A unique chance to shape not just product marketing, but also education and certification strategy
Collaborative team culture
Smart, passionate colleagues and room to lead

The salary range for this position is $89000- $110000 annually.

Sr. Growth Marketer, Industries