CoupangCoupang

Principal, Biz Marketing (BD – AdTech Supply Partnerships)

Added 13 hours ago

職務概述（Role Overview）
Coupang 正在重新定義消費者的購物體驗，而我們的 程式化廣告（Programmatic Ads）產品 正站在這場轉型的最前線。
我們正在尋找一位具備策略思維的 「獵才型（Hunter）」人才，領導 Coupang 在台灣市場的供給端拓展。
你將全面負責 App 與 Web 發佈方（publishers）的端到端拓展與導入，透過將 Coupang 先進的開放式 API 產品（Search API、Recommendation API）整合至合作夥伴平台中，打造原生、高轉換率的電商體驗。

工作內容（What You Will Do）
1. 策略型供給端開發與市場布局
    • 辨識並成功導入台灣市場中具有高度商業意圖的行動 App 開發商與網站發佈商
（包含工具型、金融科技、生活風格、內容型 App 及遊戲類型）。
    • 協助合作夥伴從傳統展示型廣告模式，轉型為高效能的 Direct API 原生整合。
    • 負責複雜的商業條款談判，聚焦於長期價值創造與深度技術整合。

2. 技術解決方案顧問與資料流管理
    • 作為 Coupang 產品團隊與合作夥伴產品／工程團隊之間的重要溝通橋樑。
    • 推廣 Search API 與 Recommendation API 相較於傳統 SDK 顯示型廣告的技術優勢。
    • 確保開發者應用程式與 Coupang 電商引擎之間的資料可即時、順暢交換，提供高轉換率的即時商品推薦。

3. 程式化廣告生態策略
    • 運用對 供給方平台（SSP）與程式化廣告生態系 的深度理解，將 Coupang 定位為發佈方的核心變現夥伴。
    • 引導開發者從傳統「瀑布式（Waterfall）」廣告模式，順利轉型至成熟的程式化競價（Programmatic Bidding）環境。

基本資格（Basic Qualifications）
    • AdTech 專業背景：8 年以上商務開發經驗，並具備深厚的程式化廣告、SSP 或行動變現相關經歷。
    • 超越橫幅廣告銷售：需對發佈方變現策略有深度理解，並能說明 API 驅動的電商整合如何補強既有營收模式。
    • 資料流與技術理解能力：能清楚說明 API 請求如何被觸發、Metadata 如何傳遞，以及電商引擎如何回傳篩選後的結果；理解行動廣告生態的「底層管線」，而不僅是表層呈現。

Company Introduction  

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.  

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.   

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?” 

Role Overview

Coupang is reimagining the shopping experience, and our Programmatic Ad products are at the forefront of this transformation. We are looking for a strategic "Hunter" to spearhead our supply-side expansion in Taiwan. You will be responsible for the end-to-end acquisition of direct App & Web publishers , integrating Coupang’s sophisticated open API products(search api, Reco API) into their platforms to create native, high-converting commerce experiences.

What You Will Do  

  1. Strategic Supply Acquisition & Territory Planning
  • Identify and onboard high-intent mobile app developers and web publishers in the Taiwan market (Utility, Fintech, Lifestyle, and Content apps, Game).
  • Transition partners from legacy display models to high-yield Direct API integrations.
  • Negotiate complex commercial agreements, focusing on long-term value and deep technical alignment.
  1. Technical Solution Consulting & Data Flow Management

  • Act as a bridge between Coupang’s product team and the partner’s Products/Engineering leads.

  • Evangelize the technical superiority of Search & Recommendation APIs over traditional SDK-based display ads.

  • Ensure a seamless exchange of data between the developer’s app and Coupang’s ecommerce engine to deliver real-time, high-converting product recommendations.

  1. Programmatic Ecosystem Strategy
  • Leverage deep knowledge of Supply-Side Platforms (SSPs) and Programmatic ad ecosystem position Coupang as a primary monetization partner.
  • Guide developers through the technical transition from "waterfall" models to sophisticated programmatic bidding environments.

Basic Qualifications

  • The AdTech Pedigree: 8+ years in Business Development, with a heavy focus on Programmatic Advertising, SSPs, or Mobile Monetization.
  • Beyond "Banner Sales": You must demonstrate a deep understanding of publisher monetization and how complements API-driven e-commerce integrations.
  • Data Flow Literacy: You are comfortable explaining how an API request is triggered, how metadata is passed, and how an e-commerce engine returns filtered results. You understand the "plumbing" of the mobile ad ecosystem, not just the "paint."

Recruitment Process and Others  

Recruitment Process  

  • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer 

  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. 

  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

 

Details to Consider 

  • This job posting may be closed prior to the stated end date for application if all openings are filled. 

  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. 

  • Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

 

Privacy Notice****​ 

  • Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:

  

https://www.coupang.jobs/privacy-policy/​