Mobile User Acquisition Manager

Description

Are you a data-driven Mobile User Acquisition expert looking for full autonomy and impact? We’re scaling a high-growth, international B2C mobile product and seeking an experienced Senior UA Manager to own and drive our paid user acquisition across key global channels (Google UAC, Apple Search Ads, Meta/Facebook, plus in-app networks).

Job responsibilities

• Campaign Management: Launch, manage, and optimize user acquisition campaigns across major mobile channels, including Google UAC, Apple Search Ads, Facebook, and various in-app networks. 
• Unit Economics: Take ownership of app unit economics. Analyze key metrics, calculate, and continuously optimize LTV, CAC, and user retention indicators.
• Budgeting & Strategy: Distribute and manage user acquisition budgets effectively relative to revenue goals. 
• Experimentation: Conduct rigorous A/B testing on creatives, targeting parameters, and bidding strategies to maximize campaign efficiency and lower acquisition costs. 
• Creative Development: Test and iterate creatives based on performance data, collaborating closely with design teams to produce high-converting assets.
• Performance Monitoring & Reporting: Monitor daily campaign performance against key KPIs. Prepare regular reports and conduct in-depth research jointly with data analysts. 
• Market Analysis: Analyze competitors to understand market dynamics and proactively identify opportunities to improve campaign efficiency and app conversion rates. 
• Vendor Management: Control and oversee the performance of external agencies and third-party vendors.

Requirements

Key qualifications

• 3+ years hands-on experience in paid mobile user acquisition (Google UAC, Apple Search Ads, Meta/Facebook a must).
• Strong expertise in mobile analytics (AppsFlyer, SKAN, mobile attribution, cohort & funnel analysis, unit economics).
• Experience managing large budgets (from $35k per month).
• Previous experience working on the company side (not agency) in high-transaction environments such as travel, e-commerce, fintech, or marketplaces, with end-to-end responsibility for user acquisition and a visible impact on business performance.
• Confident written and spoken English (B2/C1); track record in international teams.
• Bonus points for: ASO experience, SQL/data skills, launching multi-geo campaigns, and vendor/agency networking.
• Self-driven, highly autonomous, product- and results-oriented.

Benefits

• Flexible schedules and opportunity to work remotely
• Ambitious and supportive team who love what they do, appreciate each other, and grow together
• Internal programs for adaptation and training, development of soft skills, and leadership abilities
• Partial compensation for participating in external training and conferences
• Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world
• Corporate prices on hotels and travel services
• MyTime Day Off - an extra non-working day without loss of compensation

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