Affirm is hiring a Senior Product Manager, Card Acquisition (New Channels) to launch and scale new acquisition channels for the Affirm Card. In this role, you’ll identify high-impact growth opportunities, validate them through rapid experimentation, and bring them to market at scale. You’ll play a pivotal role in shaping how millions of consumers first discover and adopt the Affirm Card, with direct ownership over measurable acquisition and activation outcomes. This is a highly visible role with significant opportunity to influence strategy and drive Affirm’s next phase of cardholder growth.

What you'll do

• Define and own the Card Acquisition roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing.

• Launch and scale new acquisition surfaces, partnering closely with Engineering and Design to deliver seamless, high-conversion onboarding experiences.

• Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.

• Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing.

• Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.

• Continuously experiment and iterate to unlock new distribution levers, maximize conversion, and expand the cardholder base.

What we look for

• 4+ years in Product Management; Ideally with previous background owning growth/distribution channels

• Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.

• Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization.

• Strong UX instincts for moment‑of‑intent surfaces; ability to work across web, app, and partner integrations.

• Data chops (SQL/Amplitude‑level self‑serve) and a bias for shipping, learning, and iterating quickly.

• Excellent cross‑functional leadership; experience leading embedded eng/design pods.

• Bachelor’s or Master’s in Computer Science, or other related fields; or equivalent practical experience.