Description

As a Content Designer you will build and scale high-performing creative assets that produce scroll-stopping visuals and videos to drive off-Amazon growth. This role is responsible for creating high converting content across Meta, TikTok, Amazon, and websites directly contributing to revenue, customer acquisition, and brand equity.

Company Profile:

Our client is a US-based, outdoor lifestyle company focused on delivering high-quality coffee experience. They design and engineer durable, outdoor-ready coffee gear that allows people to enjoy great coffee. With a strong brand identity built around adventure, simplicity, and functionality.

The company is growing rapidly and aims to become the premier outdoor coffee brand. As they continue to scale, they are expanding their creative team and looking for a passionate, skilled, and self-motivated Content Designer to support their marketing and content initiatives.

This is an exciting opportunity to join a fast-paced, growing company where creativity, ownership, and adaptability are highly valued, and where individuals can contribute both to brand growth and a broader global mission.

Duties and Responsibilities:

• Build & Execute the Creative Engine by producing 8-10 high quality posts/videos weekly for Meta Ads

o Produce 8–10 performance-driven creatives per week (video + static) designed to improve CTR, engagement, and conversions

o Execute the creative mix weekly by creating 1. Product Assets Features, durability, real use cases→

2. Educational Assets “How to make coffee while camping”,→brewing tips

3. Lifestyle Assets Outdoor, camping, aspirational storytelling→

4. Brand Story Assets Veteran-owned, mission, behind-the-→scenes

5. UGC / Entertainment Assets Customer clips, funny/relatable→videos

o Create multiple variations of winning creatives & refresh creatives every 7–10 days to prevent ad fatigue

o Craft strong hooks within the first 2–3 seconds of every video & Ensure each video communicates clear value and drives action

• Leverage AI tools to Scale Creative Output by increasing creative speed, volume, and variation without compromising quality.

o Utilize tools like Adobe Firefly, Runway, Pika, and other AI platforms for

1. Creative ideation

2. Asset generation

3. Video enhancement and editing

o Produce faster iterations and multiple variations of each concept using AI

o Continuously experiment with new AI workflows to improve efficiency and output

o Stay ahead of AI content trends and apply them to improve creative performance

o Increase creative output efficiency by 2–3x using AI-driven workflows

• Support & Design High-Quality Creatives to Improve Conversions across Amazon and D2C Channels

o Create Amazon listing images, A+ content, and infographics optimized for conversion

o Design website banners, landing page creatives, and email visuals that support campaigns and promotions

o Ensure consistent brand identity and messaging across all platforms

o Align creatives with product positioning, customer intent, and funnel stage

• Continuously Improve Creative Performance by using data and feedback loops to identify, scale, and optimize winning creatives.

o Identify winning creative patterns (hooks, formats, messaging)

o Double down on high-performing creatives and iterate on them

o Collaborate with the Off-Amazon Growth team to:

1. Align creatives with campaign goals

2. Translate performance data into new creative directions

3. Continuously improve output based on real campaign results

Requirements

Must-have Skills / Qualification:

• At least 5-6 years of experience in graphic design + video editing (performance marketing

• Advanced Photo Manipulation – Adobe Photoshop

• Strong Vector Design – Adobe Illustrator

• Ability to create conversion-focused creatives, not just aesthetic designs

• Adobe Premiere Pro (or equivalent)

• Strong understanding of:

1. Storyboarding

2. Hooks & pacing

3. Transitions & positioning

4. Color grading

5. Effects & captions

• Experience with:

1. Adobe Firefly

2. AI video tools (Runway, Pika, etc.)

3. Generative AI workflows

• Strong portfolio showcasing:

1. Paid social creatives (Meta/TikTok)

2. Short-form video ads

3. Ecommerce/Amazon assets

• Experience working with D2C/Ecommerce brands (US-based preferred)

• Organized and detail-oriented

• Good English communication (written and verbal)

• Comfortable working independently

COMPETENCIES:

• Deliver Results. Able to focus on the priority and key inputs and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.

• Ownership. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, not just their own responsibilities. They never say “that’s not my job.”

• Winning Matters. Possesses the innate mindset that winning matters. Hates to lose.

• Speed & Efficiency. Can produce high volumes of content quickly without compromising quality.

• Creativity + Performance Mindset. Balances design aesthetics with conversion focused thinking.

• Attention to Detail. Ensures pixel-perfect execution across all assets.

• Work-Ethic: Anything worth doing is hard & requires grit. Able to discipline oneself & work to solve problems and finish hard tasks.