The Platform Adoption Specialist is responsible for performing MACD (Move, Add, Change, Delete) tasks within the Genesys Cloud platform as part of the Platform Adoption service. This role focuses on executing informal projects. The specialist independently scopes and executes configuration changes on the Genesys Cloud system, including work up to and including lightweight custom IP development. They manage a high volume of MACD opportunities simultaneously with minimal supervision. While operating largely independently, the role involves regular coordination with Platform Adoption Coordinators and occasional collaboration with other team members to effectively balance and manage workload. Success in this position requires an intimate knowledge of the Genesys Cloud platform, strong technical proficiency, and the ability to deliver efficient, high-quality implementations.