The Senior Content Marketing Manager, Demand Gen will join our marketing team to help uplevel and extend our value-creating efforts. Working across all audience segments and channels, they will identify and research topics and content opportunities, validate that research with customers and industry members, create the substance of the offering, and take each campaign from scrappy start to sparkling finish. The core of our execution is currently written content, like blogs, resources, and guides, but we also run online and IRL events with industry partners and experts. The Senior Content Marketing Manager, Demand Gen will also own (or participate in) distribution, especially paid channels, email, and likely SEO. If appropriate, we’d like to expand our capabilities into more sophisticated experiences and tools—but this role will be the contributor that helps us understand where and how we can add value.