Description
Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley’s cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be.
Company
Pulley is a scalable equity management platform built for founders and finance teams. It centralizes cap table management, 409A valuations, and ASC 718 compliance, with in-house reporting and accounting integrations. The product supports fundraising modeling (dilution, SAFEs, exits), equity issuance, and advanced LLC ownership tracking, with employee portals for visibility. It also enables capital transactions and liquidity programs (via Nasdaq Private Market) integrated with the cap table. Pulley emphasizes transparent pricing and a policy of not monetizing customer data, and offers managed services with dedicated equity administration managers who can handle cap table tasks as an extension of the team.
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