The Category Analyst is responsible for collecting and analyzing data from multiple sources—including Circana, Nielsen, consumer data, and wholesale shipment data—to identify growth opportunities for Red Bull across volume, market share, promotions, pricing, and shelf space. The primary focus of the role is to transform data into actionable insights that drive strategy and volume growth within the assigned region. This role has the option to sit in the following locations: Santa Monica, CA; Denver, CO; Chicago, IL\n\nCATEGORY MANAGEMENT\n\nProvide category management insights to key customers by leading strategic discussions focused on category growth opportunities.\nCreate, develop, and deliver comprehensive category reviews, plans, and strategies in collaboration with retail partners.\nTranslate insights into action by executing, analyzing, and evaluating category plans with retailers.\nStrategically develop customer-specific Category Management business plans that align with and support overall customer business objectives.\n\nANALYSIS\n\nIdentify performance gaps across volume, market share, pricing, promotion, shelf space, and product distribution.\nDevelop and implement solutions, while tracking, measuring, and communicating results to stakeholders.\nAnalyze consumer and shopper data to uncover insights and identify growth opportunities.\nConduct post-program analysis to evaluate effectiveness and measure results.\nManage and maintain category databases, reports, and analytical applications.\nProvide analytical support and actionable insights to support the development of Category initiatives.\n\nPARTNERSHIPS\n\nEstablish and maintain strong partnerships with Sales Leaders and Retail Partners to support the development of customer-specific category management strategies.\nLeverage a variety of category management tools on special projects to improve productivity and effectiveness for customer teams.\nSupport customer teams by responding to ad hoc data requests, answering business questions, and providing analytical and technical support.\nCoordinate communication and efforts across customer teams to ensure all informational and analytical needs are met.\nDeliver timely, high-quality support while demonstrating a strong sense of urgency, accountability, and commitment to customer service excellence.\nAssist customer teams with system applications, data access, data utilization, and information requests.\nBuild and leverage relationships with Headquarters Category teams to share best practices, tools, and resources.\n\nREPORTING\n\nEstablish best practice reporting, and take on responsibility for report updates, both weekly and monthly.\nGenerate reports with syndicated and internal sales sources to support Red Bull’s category development strategy.