This is a central function role — not a vertical execution role. The Central Growth & GTM Lead owns how events go to market across all of Packt's verticals. Where Growth Leads own GTM within their vertical, this role owns the operating system that sits above and across them: the frameworks, the floor standards, the content engine, and the community layer that compound over time. The core problem this role solves: Packt's event distribution is over-indexed on email and borrowed speaker reach, with no durable owned audience that persists between events. This role builds and runs the infrastructure to change that — a central content layer, a cross-vertical community system, and the attribution scaffolding to make it all measurable. This is a 0→1 build role. The system does not exist yet. The right candidate will design it, own it, and be held accountable for the outcomes.