Description

Role Overview

We are seeking a highly driven and hands-on Country Marketing Manager to lead and execute all local marketing initiatives in close collaboration with the Sales Team.

This role is responsible for overseeing the country’s marketing strategy, campaign execution, partnerships, events, and brand presence — ensuring full alignment with global direction while adapting effectively to local market dynamics.

This role requires someone who thrives in a fast-paced, high-performance environment, is disciplined with deadlines, and operates with a strong data-driven mindset. Success in this role is measured through clear, quantifiable KPIs, not activity alone.

The Country Marketing Manager will report directly to the Head of Marketing (APAC) and act as the key bridge between Global Marketing and the Local Sales Team.

Key Responsibilities

1. Strategic & Operational Leadership

Develop and execute the country-level marketing plan aligned with global strategy

Localize global campaigns to fit the country’s audience and regulations

Identify growth opportunities, trends, and competitive movements in the market

Set clear monthly and quarterly marketing targets with measurable KPIs

Operate with strict adherence to timelines and campaign deadlines

Translate business targets into measurable marketing objectives

Continuously optimize strategies based on performance data and insights

2. Sales Collaboration & Revenue Support

Work closely with the Sales Team to support client acquisition and retention

Develop marketing initiatives that directly drive deposits, trading volume, and IB growth

Support Sales with promotional tools, presentations, materials, and local activations

Align marketing timelines with sales targets and regional priorities

3. Campaign Execution & Performance

Oversee local campaigns (digital, offline, partnerships, influencer, events)

Monitor ad performance and ensure optimal budget allocation

Track ROI, cost per acquisition, and campaign performance metrics

Provide regular performance reports to Head of Marketing

4. Events & Brand Activation

Organize and manage local seminars, roadshows, expos, and partner events

Ensure premium brand positioning and consistent messaging

Coordinate with suppliers, venues, and partners

5. Partnerships & Local Network Development

Identify and manage local influencers, educators, and business partners

Build strategic relationships to strengthen brand presence

Oversee content collaboration initiatives

6. Compliance & Brand Governance

Ensure all local marketing activities comply with company policies and regulations

Maintain brand consistency across all local communications

7. Performance-Driven Execution

Work in a fast-paced environment with multiple concurrent priorities

Deliver campaigns and initiatives on time and within budget

Make decisions based on measurable data, not assumptions

Track, analyze, and report performance metrics regularly

Take full ownership of results — both wins and underperformance

Requirements

· Bachelor’s Degree in Marketing, Business, or related field

· Minimum 3–5 years experience in Marketing (Forex/Finance industry preferred)

· Strong understanding of performance marketing and ROI tracking

· Proven experience working closely with Sales Teams

· Strong leadership and organizational skills

· Ability to manage multiple projects under pressure

· Analytical and data-driven mindset

· Excellent communication skills (English + local language)

· Proven ability to work in a fast-paced, deadline-driven environment

· Strong analytical skills with the ability to interpret data and turn insights into action

· Comfortable working with KPIs, performance dashboards, and ROI reporting

· High level of accountability and ownership

Key Competencies

Results-oriented

Highly accountable

Strong execution ability

Strategic but hands-on

Commercially minded

Strong cross-functional collaborator